Senior Marketing Manager

Position Overview

• Location Type: Remote (Pacific Time Zone)
• Employment Type: Full-time
• Salary: Not specified

Summary: The Wikimedia Foundation seeks a creative and collaborative marketing leader to define and execute strategies for engaging young people (aged 18-25) on short-form video platforms with Wikipedia. This role will lead a dynamic team to create engaging content and campaigns, part of the Foundation’s Future Audiences initiative, aiming to reach everyone with the sum of all human knowledge. The Foundation recognizes that young people are increasingly consuming information through short-form video platforms like TikTok and Instagram Reels, and this role focuses on building an engaged online community around Wikipedia on these channels.

Requirements

• Innovative and creative thinking
• Collaborative leadership skills
• Experience in marketing strategy development and execution
• Understanding of short-form video platforms (TikTok, Reels, YouTube)
• Ability to work with multiple teams and stakeholders
• Strong storytelling and narrative development skills
• Data-driven approach to decision-making and experimentation
• Familiarity with metrics and analytics

Responsibilities

• Leading and collaborating with multiple teams across the Wikimedia Foundation (Product, Partnerships, Brand Studio, and others) to develop creative and experimental video content at an accelerated pace.
• Exploring, developing, executing, and testing various marketing strategies and activities on short-form video platforms, utilizing a “test and learn” approach and adapting quickly.
• Working with creatives, agencies, and others to mastermind campaigns that capture attention.
• Crafting compelling narratives that resonate with the target audience.
• Using metrics and analytics to iterate and improve experiment output and audience resonance.
• Ensuring experiments align with Foundation goals and audience preferences.
• Staying on top of emerging trends and practices in short-form video marketing.

Application Instructions

• Not specified

Company Information

• Organization: Wikimedia Foundation
• Department: Communications
• Team: External Communications
• Initiative: Future Audiences