Director of Marketing

Employment Type: Full-time, Permanent

ABOUT MUSIXMATCH:

Musixmatch is the leading music metadata company, featuring the world’s largest lyrics catalog and a community of over 80M contributors. Musixmatch is the trusted global partner of companies like Spotify, Apple, Amazon Music, Meta, Google, MTV, Shazam, Vevo, Tidal, Snapchat and has a partnership with more than 100,000 music publishers including Sony/ Music Publishing, Universal Music Publishing, Warner/Chappell, Kobalt, BMG Rights, and the Harry Fox Agency.

We are a bunch of creatives who care about our work and what we do. We believe that participation and collaboration are key to getting things done well. We are looking for tech-savvy people who are eager to learn in a fast-paced environment, who have an international outlook on life, and who love taking on new challenges.

Position Overview:

We are seeking an experienced and results-driven Director of Marketing to lead our marketing efforts. In this pivotal role, you will be the principal player in driving Musixmatch’s overall marketing strategy across trade, product, activations, and company communications. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, customer engagement, and business growth. The Director of Marketing will oversee various marketing initiatives, including digital marketing, content creation, social media, campaigns, and market research. This is an opportunity to lead impactful collaborations across the music and technology industry, cultivating strategic partnerships and amplifying our brand on a global scale. You will also be responsible for establishing and developing the marketing function from the ground up, defining what it means within our organization and identifying the necessary resources to achieve success.

Responsibilities:

• Develop and execute comprehensive marketing strategies to achieve business objectives for Musixmatch (including Core and MxM Pro products).
• Brand management to ensure consistency across all marketing materials and channels, with responsibility for the marketing budget and allocation of resources effectively.
• Campaign development & execution via all channels, including trade and PR.
• Proactive partnership & relationship management with ambassadors, influencers, and media partners.
• Digital marketing optimization utilizing SEO, PPC, email marketing, and social media.
• Manage content oversight and oversee content creation for websites, blogs, social media, and other marketing materials.
• Market analysis & performance measurement: Analyse market trends and customer behavior to inform marketing strategies and measure campaign effectiveness using key performance metrics to drive optimization.
• Collaborate with cross-functional teams to align marketing strategies with the company's overall goals, ensuring ROI.
• Industry awareness: Stay up to date with industry trends and emerging marketing technologies.
• Opportunity Identification: Identify and develop new marketing opportunities to drive growth.
• Company communications management, including press & media releases.

Requirements:

• Proven track record of delivering successful campaigns & activations
• Personal drive, ability to work independently, a natural problem solver
• 7+ years of experience in marketing, with a focus on music, tech & entertainment industries
• Strong understanding of marketing, social media, and influencer marketing
• Organised and self-reliant: You are comfortable working in a startup environment and managing varied demands on your time and resources. You are also comfortable defining new structures and ways of working efficiently
• Excellent relationship-building and networking skills
• Strong communication skills - professional fluency in English, with exemplary verbal and written communication
• Technically literate - you must be comfortable articulating a world-class... (Content truncated)