Vice President, Integrated Marketing at Highwire

Dallas, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Strategic Communications, Digital Marketing, BiotechnologyIndustries

Requirements

The ideal candidate will have a proven track record in strategic marketing leadership, with experience in integrated campaign development and execution across content, creative, and social media. Strong client relationship management skills and the ability to translate client needs into actionable marketing strategies are essential. Experience overseeing project management and a deep understanding of campaign performance analysis and optimization are also required.

Responsibilities

The Vice President, Integrated Marketing will serve as the primary strategic point of contact for key client accounts, building and nurturing long-term relationships. They will develop and champion integrated marketing strategies and full-funnel campaign plans to achieve client goals, focusing on brand awareness and engagement. This role involves understanding client objectives, collaborating with internal teams (content, creative, production) to ensure timely and on-brand asset delivery, and overseeing project management for seamless execution. Additionally, the VP will monitor campaign performance, analyze results, provide optimization recommendations, and advocate for client needs internally to enhance workflows and client outcomes.

Skills

Integrated Marketing

Strategic Communications

Digital Marketing

Client Relationship Management

Campaign Development

Campaign Execution

Content Strategy

Creative Strategy

Social Media Strategy

Team Leadership

Account Management

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees