Vice President, Integrated Marketing at Highwire

Dallas, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Strategic Communications, Digital Marketing, BiotechnologyIndustries

Skills

Key technologies and capabilities for this role

Integrated MarketingStrategic CommunicationsDigital MarketingClient Relationship ManagementCampaign DevelopmentCampaign ExecutionContent StrategyCreative StrategySocial Media StrategyTeam LeadershipAccount Management

Questions & Answers

Common questions about this position

What is the salary or compensation for the Vice President of Marketing role?

This information is not specified in the job description.

Is this Vice President of Marketing position remote or does it require office work?

This information is not specified in the job description.

What key skills are needed for the Vice President of Marketing role?

The role requires strategic leadership, integrated campaign strategy development, client relationship building, cross-team collaboration, and the ability to translate client needs into effective strategies.

What is the company culture like at Highwire?

Highwire has a people-first culture driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction, with a strong commitment to diversity, inclusion, and belonging where everyone feels safe and celebrated.

What makes a strong candidate for this Vice President of Marketing position?

Strong candidates have big ideas, strong opinions, energy to execute them, and thrive in an environment valuing personal accountability, high standards, and boundless motivation.

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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