Vice President, Analytics and Insight at Kick

Toronto, Ontario, Canada

Kick Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Life SciencesIndustries

Requirements

  • Deep understanding of diverse healthcare data sources, including marketing, coverage, and sales, with expertise in applying sophisticated statistical methods and translating complex findings into strategic recommendations for senior leadership
  • Expertise in third-party tools including Google Analytics, Adobe Analytics, Adobe Audience Manager Launch, Adobe Target, Tableau/PowerBI, Google Marketing Platform and other marketing and advertising technology
  • Expertise in statistics and modeling to lead advanced analytics projects, including marketing mix modeling, channel attribution analysis, etc
  • Knowledge of diverse martech applications, platforms and technologies such as CDP/CRM/CMS/marketing automation systems
  • Ability to communicate requirements and create value in martech areas
  • Understanding of contracted scope of work, with ability to proactively identify potential out-of-scope activities

Responsibilities

  • Collaborate with the cross functional team to develop, execute, and analyze results for complex campaigns
  • Employ best practices of agile development and planned iterative delivery techniques
  • Leverage expertise in statistics and modeling to lead advanced analytics projects, overseeing projects including marketing mix modeling, channel attribution analysis, etc., ensuring accurate predictions of marketing performance and target audience behaviors
  • Assist in building and developing a team of talented Data Engineers, Marketing Analysts, and Analytics Translators
  • Build relationships across Klick, working with Strategy, Media, User Experience, Data Solutions, and teams for insights and to ensure that data is accessible, readily available and usable for analysis
  • Lead a continuous learning environment with respect to utilizing the latest methodologies, technologies, and illustrative best practices to tell stories which can drive business decisions
  • Define approaches and lead projects that close data gaps and identify insights, as well as manage external partnerships and negotiate contracts with syndicated & custom insights suppliers
  • Lead business development efforts by providing strategic direction on analytics subject matter and ad-hoc feasibility reports, providing estimations of effort and developing methodologies that address client needs
  • Provide selfless knowledge (incomplete in description)

Skills

Marketing Analytics
Advanced Analytics
Agile Development
Iterative Delivery
Campaign Analysis
Data-Driven Insights
Reporting
Insight Generation

Kick

Financial management for small businesses and creators

About Kick

Kick.co helps small business owners, freelancers, and creators manage their finances more effectively. The company offers a range of services that simplify bookkeeping, maximize tax deductions, and provide cash back opportunities. Users connect their debit or credit cards to Kick.co's platform, which automatically categorizes their business income and expenses, saving them significant time and reducing audit risks. Kick.co operates on a subscription model, providing both automated and human-assisted support, ensuring users receive timely and personalized financial advice. Unlike traditional banks, Kick.co partners with Blue Ridge Bank N.A. to offer banking services. The goal of Kick.co is to help its users save time and money, with the average member saving around $15,452 annually through tax deductions and cash back, while also fostering a community for sharing financial tips.

Palo Alto, CaliforniaHeadquarters
2021Year Founded
$8.8MTotal Funding
SEEDCompany Stage
FintechIndustries
11-50Employees

Benefits

Paid Vacation
Company Equity

Risks

Increased competition from new AI-driven bookkeeping startups.
Sudden influx of users may strain Kick's resources and service quality.
Dependence on Blue Ridge Bank N.A. for banking services poses potential risks.

Differentiation

Kick offers a unique social banking platform for crowdsourcing tax deductions.
The platform automates bookkeeping, saving users 40 to 80 hours annually.
Kick combines AI-driven advice with human-assisted support for personalized financial management.

Upsides

Kick can capture market share from Bench's 12,000 former clients.
Recent $9 million funding supports growth and AI-driven financial solutions.
Increased demand for automated bookkeeping due to Bench's shutdown.

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