Senior Acquisition Marketing Specialist, Paid Social
TuroFull Time
Senior (5 to 8 years)
Candidates should have at least 1 year of digital marketing experience in User Acquisition and practical experience managing large budgets on Paid Social platforms like Meta Ads, TikTok, and Snapchat. Proficiency in English (B2 or higher) and strong analytical skills, including knowledge of Microsoft Office and Google Workspace, are essential. Experience with Google Analytics, Tableau, or Clarisight is a plus.
The User Acquisition Manager will launch, optimize, and scale advertising campaigns on paid social channels targeting the Health and Fitness audience. This includes experimenting with creatives through A/B testing, monitoring campaign performance, researching new user acquisition channels, and staying updated on industry trends.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.