(US) Product Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Tech, HealthcareIndustries

Requirements

The Product Marketing Manager should have experience in go-to-market and new product launch planning and execution. They must be a customer-facing subject matter expert, skilled in understanding customer needs and buying criteria. Collaboration with Sales, Product Management, and Customer Success teams is essential, requiring strong diplomatic skills. Experience with Advanced Insights analytics solutions and AI solutions is a focus. Familiarity with developing marketing and sales enablement assets and tools is also required.

Responsibilities

The Product Marketing Manager will develop product positioning, value propositions, and messaging that resonates with the target audience. They will lead product introduction and launch planning, including the development and measurement of KPIs. This role involves collaborating with marketing peers to create various content assets such as sales decks, solution sheets, customer references, and thought leadership pieces. Responsibilities also include supporting new product and release launches by defining positioning, unique sales propositions, and creating necessary tools and collateral. Additionally, the manager will assist in product naming by providing market, competitive, and customer insights.

Skills

Product Marketing

Healthcare Technology

Marketplace

Data Analysis

Go-to-Market Strategy

Content Creation

Campaign Management

Market Research

Competitive Analysis

Sales Enablement

Cross-functional Collaboration

PointClickCare

Cloud-based EHR solutions for senior care

About PointClickCare

PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.

Mississauga, CanadaHeadquarters

2000Year Founded

$220MTotal Funding

GRANTCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees