1Password

Market Intelligence Director

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, Identity Management, Productivity SoftwareIndustries

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

About the Role

1Password is seeking a strategic and analytically driven Market Intelligence Director - Product Strategy to play a critical role in our evolution within the cybersecurity, identity, and productivity software markets. This high-impact role will directly support the Chief Product Officer and collaborate closely with Product, Design, Corporate Development, Strategic Finance, and Marketing to bring external insight into internal decision-making. You will develop and operationalize market intelligence capabilities to help the product organization make data-informed strategic bets, prioritize roadmaps, and position 1Password to win in a rapidly evolving landscape.

What To Expect

Market & Competitive Intelligence

  • Build and maintain a market and competitive intelligence function that identifies trends, tracks competitors, and benchmarks 1Password across key market segments.
  • Deliver actionable insights and strategic recommendations to product, design, and GTM stakeholders.
  • Monitor emerging trends and opportunities across cybersecurity, identity, privacy, and AI.

Product & Portfolio Strategy Support

  • Partner with the CPO on strategic planning, opportunity assessments, and multi-year roadmap framing.
  • Size and segment markets (TAM/SAM/SOM) and identify whitespace opportunities.
  • Develop customer, category, and competitive insights to support product vision and prioritization.

Cross-functional Collaboration

  • Work with Corporate Development and Strategic Finance on partnership and M&A diligence.
  • Collaborate with the Marketing team to refine positioning, messaging, and competitive enablement, pricing and packaging assessment and solution delivery.
  • Translate market insight into materials for internal briefings, executive discussions, and board updates.

Analyst & External

  • Partner closely with our Marketing AR team on analyst relations and engagement.
  • Lead research and insights engagements, leveraging external data sources to complement internal hypotheses.
  • Prepare and shape compelling narratives for analyst briefings and vendor assessments.

What We Are Looking For

Experience & Background

  • 7–10 years of experience in market intelligence, product strategy, management consulting, corporate strategy, or competitive analysis within SaaS, cybersecurity, or enterprise software.
  • Demonstrated success driving insight-to-action across cross-functional product and GTM teams.
  • Strong grasp of industry trends across cybersecurity, identity, SaaS, and digital consumer and developer markets.

Skills & Capabilities

  • Strategic thinker with exceptional synthesis and storytelling skills — able to distill complex signals into focused, actionable insight.
  • Strong analytical and research toolkit — including market modeling, segmentation, and competitor profiling.
  • Highly collaborative; able to influence and align across multiple functions.
  • Strong written and verbal communication skills, with experi

Skills

Market Intelligence
Competitive Intelligence
Product Strategy
Cybersecurity
Identity Management
Productivity Software
Data Analysis
Strategic Planning
Roadmap Prioritization

1Password

Password management and secure access solution

About 1Password

1Password provides a password management and secure access solution that helps businesses manage and protect their sensitive information. The platform allows employees to securely access applications and share important data like logins and documents while keeping other information private. It operates on a subscription model, offering various plans to meet the needs of different organizations. 1Password integrates with existing identity and access management systems such as Azure AD and Okta, enabling automatic employee provisioning and enhancing security without disrupting workflow. The goal of 1Password is to help businesses improve their cybersecurity measures while ensuring ease of use and maintaining productivity.

Toronto, CanadaHeadquarters
2005Year Founded
$894.9MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees

Benefits

👶 Maternity and parental leave top up programs
👟 Wellness spending account
🏝 Generous PTO policy
💖 Company-wide wellness days off scheduled throughout the year
🧠 Complimentary Headspace membership
🩺 Comprehensive health coverage
📈 Employee stock option program for all full time employees
💸 Retirement matching program
💡 Training budget, 1Password University access, and learning sessions
🔑 Free 1Password account (and friends and family discount!)
🤝 Paid volunteer days
🌎 Employee-led DEI&B programs and ERGs
🏠 Fully remote environment
🏆 Peer-to-peer recognition through Bonusly

Risks

Emerging competitors offer similar features at lower prices, threatening market share.
Potential IPO delays could impact financial strategy and growth plans.
Integration challenges with Trelica may lead to operational inefficiencies.

Differentiation

1Password offers AES 256-bit encryption for secure password management.
The platform integrates seamlessly with IAM systems like Azure AD and Okta.
1Password provides customizable search and organization features for user convenience.

Upsides

Growing demand for passwordless authentication boosts 1Password's innovation opportunities.
Partnerships with Microsoft and Google expand 1Password's market reach.
Remote work trends increase the need for secure access management tools.

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