US Product and Sales Enablement Manager at Abbott

Lake Forest, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Diagnostics, Medical DevicesIndustries

Requirements

Strategic marketing leadership experience in driving product success and sales enablement
Expertise in marketing strategy development, including market analysis, customer segmentation, product positioning, competitive assessments, and strategic messaging
Deep knowledge of assigned products/franchises, market trends, customer needs, competitive landscape, and product performance
Experience in new product commercialization, including concept validation, customer requirements, financial modeling, and launch planning
Proficiency in post-launch marketing activities, such as campaign execution, performance tracking, customer engagement, and optimization
Ability to monitor product performance, market image, and adjust strategies to meet sales and margin targets
Strong cross-functional collaboration skills with teams in sales, marketing, regulatory, clinical, and business development
Forecasting expertise for annual planning, funding requests, and global product line strategy
Capability to identify and assess new market opportunities for business development and revenue growth
Understanding of forecasting, financial and marketing plan development, sales materials and training, pricing, and materials management

Responsibilities

Lead development and execution of comprehensive acquisition and lifecycle marketing plans (80% focus)
Maintain deep expertise in assigned products/franchises, including market trends, customer needs, competitive landscape, and product performance
Drive new product commercialization efforts, including concept validation, customer requirements, financial modeling, and launch planning
Manage post-launch marketing activities, including campaign execution, performance tracking, customer engagement strategies, and optimization of messaging and positioning
Monitor product performance and market image, adjusting strategies to meet sales and margin targets throughout the product lifecycle
Collaborate with cross-functional teams to ensure alignment on product strategy, messaging, and go-to-market execution
Partner with regulatory and clinical teams to ensure marketing content is accurate, compliant, and aligned with publication initiatives
Lead forecasting efforts to support annual planning, funding requests, and global product line strategy
Identify and assess new market opportunities to support business development and revenue growth
Contribute to and influence sales and marketing facets, including forecasting, financial and marketing plan development, sales materials and training, pricing, and materials management

Skills

Sales Enablement

Product Management

Diagnostics

Healthcare Sales

Training Development

Market Strategy

Sales Training

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees