[Remote] Senior Marketing Manager, Canada and US at GE Healthcare

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred
Technical and clinical marketing expertise, with the ability to translate clinical unmet needs into actionable strategy
Experience building and executing advocacy and engagement strategies within marketing plans
Strong analytical skills, including the ability to measure and optimize ROMS (Return on Marketing Spend) and ROI (Return on Investment) for marketing initiatives
Demonstrated ability to build and adapt commercial strategies based on market changes, Voice of Customer (VOC), and competitive intelligence

Responsibilities

Lead both pre-market (upstream) and post-launch (downstream) marketing strategies, ensuring seamless transition from product development to commercialization and sustained market growth
Provide support for US market initiatives as needed, collaborating with cross-border teams to ensure alignment and leverage best practices
Oversee ongoing marketing strategies, product positioning, and brand development for in-line products to ensure sustained growth and market share
Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement
Collaborate with omni-channel and digital teams to execute digital awareness and marketing tactics in support of brand strategies
Lead key parts of annual strategic planning, including market sizing, customer insights, market trends, competitive overview, and creation of marketing strategies and tactics
Build and adapt, in partnership with General Manager, commercial strategies that reflect changes in market dynamics, VOC, and competitive activities for successful new product introductions and line extensions
Work closely with global product teams, executive leadership, sales, training, market access, medical affairs, and other stakeholders to ensure cohesive product strategies
Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals
Oversee marketing budgets for relevant products, ensuring cost-effective execution of marketing activities
Ensure all marketing activities comply with regulatory and corporate guidelines
Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns, and optimization of marketing spend
Create and drive annual strategic planning documents, synthesizing business and cross-functional plans for relevant products/brands
Potential to lead and mentor a high-performing marketing team member, fostering professional growth and collaboration

Skills

Key technologies and capabilities for this role

Upstream MarketingDownstream MarketingProduct LaunchMarket ResearchGo-to-Market StrategyDigital MarketingStrategic PlanningVoice of CustomerCompetitive AnalysisBrand ManagementSales EnablementOmni-Channel Marketing

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees