[Remote] Senior Marketing Manager, Canada and US at GE Healthcare

Remote

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred
Technical and clinical marketing expertise
Experience building and executing advocacy and engagement strategies
Strong analytical skills, including measuring ROMS and ROI
Demonstrated ability to build and adapt commercial strategies

Responsibilities

Lead upstream and downstream marketing strategies for on-market products and new product introductions
Provide support for US market initiatives
Oversee ongoing marketing strategies, product positioning, and brand development for in-line products
Develop and execute go-to-market strategies for new product launches
Collaborate with omni-channel and digital teams to execute digital marketing tactics
Lead key parts of annual strategic planning, including market sizing, customer insights, and competitive overview
Build and adapt commercial strategies in partnership with the General Manager
Work closely with global product teams, executive leadership, sales, training, market access, medical affairs, and other stakeholders
Monitor market trends, competitive activities, and customer insights
Oversee marketing budgets for relevant products
Ensure all marketing activities comply with regulatory and corporate guidelines
Manage strategic and tactical agencies of record
Create and drive annual strategic planning documents
Potential to lead and mentor a marketing team member

Skills

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees