US Product and Sales Enablement Manager at Abbott

Lake Forest, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, DiagnosticsIndustries

Requirements

Marketing strategy development and oversight expertise
Ability to influence all facets of Sales and Marketing, including Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, and Business Development
Deep expertise in assigned products/franchises, including market trends, customer needs, competitive landscape, and product performance
Experience in new product commercialization, including concept validation, customer requirements, financial modeling, and launch planning
Strong cross-functional collaboration skills with teams such as regulatory, clinical, and sales
Data-driven insights and performance tracking capabilities

Responsibilities

Lead the development and execution of comprehensive acquisition and lifecycle marketing plans, including market analysis, customer segmentation, product positioning, competitive assessments, and strategic messaging (80% focus)
Maintain deep expertise in assigned products/franchises, including market trends, customer needs, competitive landscape, and product performance
Drive new product commercialization efforts, including concept validation, customer requirements, financial modeling, and launch planning
Manage post-launch marketing activities, including campaign execution, performance tracking, customer engagement strategies, and optimization of messaging and positioning
Monitor product performance and market image, adjusting strategies to meet sales and margin targets throughout the product lifecycle
Collaborate with cross-functional teams to ensure alignment on product strategy, messaging, and go-to-market execution
Partner with regulatory and clinical teams to ensure marketing content is accurate, compliant, and strategically aligned with publication initiatives
Lead forecasting efforts to support annual planning, funding requests, and global product line strategy
Identify and assess new market opportunities to support business development and revenue growth

Skills

Key technologies and capabilities for this role

Sales EnablementProduct ManagementDiagnostics

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides free medical coverage in the Health Investment Plan (HIP) PPO medical plan, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit for earning a bachelor’s degree.

Is this role remote or does it require working from an office?

This position works out of the Core Diagnostics Division Headquarters.

What are the main responsibilities of this role?

The role involves leading marketing strategy development and execution, including market analysis, customer segmentation, product positioning, competitive assessments, and strategic messaging, while contributing to forecasting, financial and marketing plans, sales materials, training, pricing, materials management, and business development.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, personal growth, learning, self-care, being your true self, and living a full life, and is recognized as a great place to work, one of the most admired companies, and the best for diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this position?

A strong candidate should have expertise in strategic marketing, product commercialization, data-driven insights, cross-functional collaboration, and deep knowledge of products in the diagnostics field, with the ability to lead marketing plans and influence sales and marketing facets.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees