SVP, Chief Marketing Officer at Lindblad Expeditions

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, TourismIndustries

Requirements

15+ years of progressive marketing leadership experience, with at least 5 years in a senior role
Track record of success in industries such as travel, hospitality, luxury goods, lifestyle brands, or similar experience-driven sectors
Deep expertise in digital marketing, integrated campaign strategy, customer lifecycle management, and analytics
Strong strategic and analytical mindset with the ability to interpret complex data and translate insights into action
Exceptional leadership, communication, and cross-functional collaboration skills
Experience managing internal creative teams and external agencies across global or multi-regional campaigns

Responsibilities

Develop and lead a comprehensive, multi-channel global marketing strategy aligned with corporate objectives, growth targets, and brand positioning
Act as a strategic advisor to the CEO and executive leadership team, providing insights on market trends, customer behavior, and competitive dynamics
Translate the company’s mission and vision into compelling brand narratives and campaigns that resonate across diverse customer segments
Champion the customer journey—using data, feedback, and research to optimize experience and deepen brand loyalty
Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships
Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics
Lead integrated marketing campaigns from ideation through execution, ensuring timely delivery, budget management, and measurable results
Drive innovation by testing new channels, tools, and marketing technologies to expand reach and effectiveness
Build, lead, and inspire a high-performing, cross-functional marketing team; establish a culture of creativity, accountability, collaboration, and continuous learning
Manage and collaborate with external partners, creative agencies, media outlets, and influencers to scale marketing efforts and brand visibility
Develop and lead a proactive PR strategy, media presence, and executive visibility
Represent the brand as a thought leader at industry events, in media engagements, and across partner ecosystems
Collaborate with Revenue Management and Sales to develop long-term marketing and promotional strategies, including defined KPIs, creative campaigns, and clearly targeted audiences
Oversee the commercial strategy and partnership with National Geographic and Disney, ensuring alignment on deliverables, long-term planning, regular performance reviews, and shared insights; nurture and invest in a mutually beneficial “one high performance team” environment based on trust, respect, and win-win solutions
Lead marketing spend optimization and customer acquisition strategies, leveraging ROI analysis, consumer and competitive insights, and alignment with overall business goals

Skills

Digital Marketing

Content Strategy

CRM

Paid Media

SEO

SEM

Social Media

Events

Partnerships

Performance Marketing

Brand Strategy

Market Research

Data Analysis

KPIs

ROI Metrics

Lindblad Expeditions

Specialized marine expedition travel company

About Lindblad Expeditions

Lindblad Expeditions offers specialized travel experiences focused on marine expeditions that prioritize conservation and sustainable tourism. Their trips are designed for adventure travelers and nature enthusiasts who seek educational experiences in remote natural environments. Guests can engage with scientists and naturalists, enhancing their understanding of the ecosystems they explore. The company’s fleet includes advanced exploration tools like kayaks and underwater cameras, allowing for in-depth exploration of marine life. Unlike competitors, Lindblad Expeditions emphasizes educational voyages in partnership with National Geographic, providing unique insights and access to pristine locations. The goal is to create memorable travel experiences that foster a deeper appreciation for nature and promote conservation efforts.

New York City, New YorkHeadquarters

1979Year Founded

$82.7MTotal Funding

IPOCompany Stage

Education, Consumer GoodsIndustries

501-1,000Employees