Job Description

Location Type: Remote Employment Type: Full-Time

About Addi

Addi is a leading financial platform dedicated to building the future of payments, shopping, and banking. Our vision is a world where consumers and merchants can transact effortlessly and grow together. We currently serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

Leveraging a state-of-the-art, technology-first approach, we offer a comprehensive suite of services including banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing). We aim to bridge the financial gap for millions and redefine financial freedom. As Colombia's leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, opening up significant opportunities for our customers. In the past year, Addi has achieved profitability, demonstrating the strength of our business model and our capacity for sustainable scaling.

Our mission has garnered the trust of world-class investors such as Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, and Victory Park Capital. With their backing, we are not only growing but actively transforming Latin America’s financial ecosystem and shaping the next generation of commerce in Colombia.

What truly sets Addi apart is our approach to building. We are a conscious company, driven by extensive experience in scaling technology, services, and products, and we embody our values daily.

About the Role

This is your opportunity to make a significant impact at Addi. Below, you will find the core responsibilities, challenges, and qualifications for this role. If you are ready to be part of something big, we encourage you to read on.

Mission You Will Drive

• Act as a strategic advisor and growth partner to our most important merchants, focusing on maximizing lifetime value, driving product adoption, and unlocking expansion opportunities.
• Lead a portfolio of high-impact partners, ensuring tangible commercial outcomes, operational excellence, and long-term retention.
• Play a critical role in shaping Addi’s product roadmap and go-to-market strategy by channeling structured insights from the field directly into the business.

What You Will Do

Lead and Strengthen the Key Accounts Team

• Lead Addi's commercial team (15+ people), ensuring alignment with business goals and fostering talent development.
• Own the commercial relationship with Addi's top Key Accounts, driving strategic growth and long-term partnerships.
• Design and implement a performance management process for the team, including clear KPIs and regular performance tracking.
• Build a culture of commercial excellence focused on results, accountability, and continuous improvement.

Increase Share of Wallet (SoW) of Key Accounts (KAs) during 2025

• Design and implement account plans by brand with monthly actions and coordinated weekly cadences between Sales and Marketing.
• Lead mandatory Monthly Business Reviews (MBRs) with each brand’s Commercial Lead.
• Deliver high-impact commercial pitches showcasing sales performance, marketing strategy, and growth plans.
• Build automated weekly performance reports for partners.
• Drive execution of the Marketing Machine Go-To-Market (GTM) strategy, including Partner Acquisition Campaigns (PACs), trade marketing initiatives, and Vendor Vault rollout.

Merchant Growth and Activation

• Achieve a ≥ 90% activation rate for newly onboarded merchants within the first 30 days of launch.
• Drive ≥ 20% quarter-over-quarter GMV growth across the managed portfolio through tailored enablement strategies.
• Deliver custom success plans for 100% of high-potential merchants, mapped to vertical-specific growth drivers.

What We’re Looking For

Prior Background

• 6+ years of experience in Customer Success, Account Management, Sales, or Strategy roles.
• Proven track record managing B2B client portfolios and delivering commercial impact.
• Experience in fintech, SaaS, payments, retail tech, or e-commerce platforms is preferred.