Strategist, CRM Analytics & Insights

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, BiotechnologyIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field, with over 5 years of experience in CRM analytics, digital marketing, or customer lifecycle analysis. Proficiency in CRM platforms like Salesforce or Adobe Experience Platform, marketing automation tools, data visualization tools such as Tableau or Power BI, and querying languages including SQL or Python is required. Strong analytical and problem-solving skills, attention to detail, excellent communication abilities for presenting to non-technical stakeholders, and the capacity to work both independently and collaboratively in a cross-functional setting are essential. The role is not eligible for relocation benefits, and GM does not provide immigration sponsorship.

Responsibilities

The Strategist, CRM Analytics & Insights will analyze CRM influence on customer lifecycle engagement, retention, and conversion, and collaborate with product development to define requirements for CRM performance dashboards and reports. They will work with marketing and media teams to identify key questions and deliver actionable insights, support campaign measurement, closed-loop reporting, and customer profile analysis. This role involves translating complex data into strategic recommendations for CRM optimization, collaborating with data scientists and engineering teams on data quality and integration, and contributing to the development of CRM measurement frameworks and best practices. Additionally, the strategist will support CRM system enhancements and data ingestion requirements.

Skills

CRM analytics

digital marketing

customer lifecycle analysis

Salesforce

Adobe Experience Platform

marketing automation

Tableau

Power BI

SQL

Python

data visualization

data storytelling

campaign measurement

customer profile analysis

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees