Business Systems Analyst – GTM and Salesforce
AssetWatchFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must have at least 3 years of experience in Salesforce business analysis, CRM operations, or platform strategy. They should possess a proven ability to translate business needs into technical CRM requirements, strong experience managing backlogs and sprint cycles, and a deep understanding of data governance, reporting, and CRM workflow management. Experience collaborating with technical teams on roadmap execution and troubleshooting is also required. Preferred qualifications include Salesforce certifications and experience in AdTech, SaaS, or high-growth technology environments, along with familiarity with agile methodologies.
The Salesforce Business Analyst will translate go-to-market and commercial strategies into detailed Salesforce platform requirements and own backlog prioritization, sprint planning, and communication with the Technical Team. They will lead user acceptance testing (UAT), enhancement ideation, and roadmap alignment with business stakeholders, while also driving rigorous data governance practices and ensuring attribution accuracy and compliance reporting. The role involves overseeing operational troubleshooting, maintaining workflow efficiency, collaborating with the Director of CRM Strategy & Solutions, maintaining dashboards and reporting structures, and championing platform upgrades and integrations to support revenue growth.
Programmatic advertising platform for digital inventory
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.