CRM Manager

The CRM Manager will be responsible for shaping the development, implementation, and optimization of user email engagement campaigns, including onboarding, cross-sell, browse abandonment, and promotional journeys. They will build operational plans to welcome new users and deepen relationships with existing ones, using data-driven insights to create revenue-generating campaigns. This role involves leading the day-to-day management and long-term operational strategy of the CRM platform, designing, building, and launching automated email, SMS, and push notification campaigns. The manager will serve as a primary user of the CRM and marketing technology stack, guide the technical implementation of new campaigns and features, and measure success by monitoring campaign performance, analyzing key metrics, and sharing insights for optimization. Key responsibilities include translating business goals into actionable CRM marketing strategies, building customer journeys and segmentation strategies, leveraging data to optimize CRM efforts, sharing learnings, championing operational excellence by documenting best practices and ensuring compliance, and managing multiple priorities while partnering with various teams to maximize business impact.