Principle of Partnership Strategy
HumanaFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years), Expert & Leadership (9+ years)
Columbia, Missouri, United States
Candidates should possess 10-12+ years of progressive, diverse experience in B2B or B2B2C marketing roles, ideally with product marketing, partnerships, and/or growth experience. Proven success in building and scaling marketing programs with external partners that deliver results and consumer value is required.
The Principal, Strategic Marketing Programs will identify opportunities to monetize Paytient's value across the healthcare value chain, developing and managing a business development and partnership pipeline. They will commercialize high-impact partnerships, leading go-to-market strategies from program architecture to launch, and measuring impact with qualitative and quantitative KPIs. Responsibilities also include leading affiliate and partnership marketing, cultivating thought leadership relationships, identifying untapped potential across the marketing organization, and acting as a marketing leader to support company-wide goals. Additionally, this role will partner with the CMO on special projects and strategic planning.
Platform for managing out-of-pocket medical expenses
Paytient provides a platform that helps employees manage their out-of-pocket medical expenses more effectively. The service integrates with existing payroll systems, allowing employees to set up flexible payment plans for their medical costs. This means that instead of paying for healthcare expenses all at once, employees can spread the payments over time, making it easier to afford necessary treatments and medications. Paytient differentiates itself from competitors by focusing on partnerships with employers and insurers to offer this benefit as part of health plans, which enhances employee satisfaction and retention. The goal of Paytient is to reduce the financial burden of healthcare costs, ultimately improving employee well-being and productivity.