Senior Segment Marketing Manager, R&D

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing TechnologyIndustries

Requirements

Candidates must have SaaS experience, including familiarity with SaaS metrics, digital channels, and product-led growth models. A minimum of 7 years in B2B marketing is required, with demonstrated success in building integrated campaigns for technical audiences. Experience marketing to R&D, product, engineering, or design teams is essential, along with strong research skills for quantitative and qualitative analysis. Exceptional project and stakeholder management abilities, excellent communication and storytelling skills, and comfort with experimenting with new approaches, including AI tools, are also necessary.

Responsibilities

The Senior Segment Marketing Manager will own the go-to-market and lifecycle strategies for the R&D segment, focusing on product management, engineering, UX, and design users. This role involves developing personas, messaging, and journey maps, and partnering with Product, Lifecycle, and Sales to create cohesive campaigns. Responsibilities include leading demand generation, thought leadership, and retention initiatives, tracking product usage and engagement for the R&D cohort, and serving as the voice of the segment to influence strategy and product roadmaps.

Skills

B2B marketing

SaaS

digital channels

product-led growth

integrated campaigns

technical audiences

demand generation

thought leadership

retention marketing

customer lifecycle marketing

market analysis

competitor analysis

customer insights

go-to-market strategy

campaign management

product marketing

persona development

messaging

journey mapping

product launches

customer success

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$210.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees