Start-up Marketing Lead
DeelFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
International Falls, Minnesota, United States
The ideal candidate possesses proven marketing operations expertise, including managing technology stacks, campaign execution, and performance optimization. They should be skilled in owning and optimizing platforms like campaign management, analytics, workflow tools, and email automation, with experience in process design and documentation. Proficiency in creating and maintaining dashboards for performance, spend, and ROI tracking, along with consistency in reporting and metrics, is essential. The role requires the ability to build and run targeted growth campaigns, manage cross-functional timelines, and maintain familiarity with asset libraries, brand compliance, and content calendars. An analytical mindset with a data-driven approach to content posting and distribution strategies, leveraging analytics to improve campaign outcomes, is necessary. Strong team management and interpersonal skills, with experience working across internal teams, agencies, and external partners, are also required. Familiarity with Web3 and crypto ecosystems, growth marketing, and experience in the gaming industry, particularly with game economies and user acquisition strategies, are considered a strong plus.
The Marketing Operations Manager will oversee the marketing technology stack, drive data-informed decision-making, and ensure seamless campaign execution to support growth and user acquisition. This role involves optimizing the efficiency and effectiveness of the marketing function. Responsibilities include leveraging analytics to improve campaign outcomes and collaborating with internal teams, agencies, and external partners.
Develops metaverse technologies and experiences
Improbable develops technologies for the metaverse, creating virtual worlds and experiences for brands. Their products utilize gaming, blockchain, and artificial intelligence to offer immersive environments for entertainment, social interaction, and business purposes. Improbable's approach includes designing, building, and operating these experiences, as well as launching new ventures within the metaverse. They have successfully created projects like a Virtual Ballpark for Major League Baseball, enhancing fan engagement during live games. Unlike many competitors, Improbable not only provides the technology but also actively participates in creating new business opportunities in the metaverse. The company's goal is to make the metaverse a practical reality for brands, helping them generate new revenue streams.