BetterSleep

Staff Product Manager

New York, New York, United States

$185,000 – $225,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, Mobile Applications, BiotechnologyIndustries

Staff Product Manager

Salary: $185,000 - $225,000 Location Type: Remote Employment Type: Full-time


Position Overview

We are seeking a highly motivated and experienced Staff Product Manager to lead product strategy, roadmap, and end-to-end implementation. The ideal candidate will be instrumental in delivering a top-performing workflow by leveraging data, creativity, intuition, and innovative thinking. You will be joining BetterSleep, a leading app that has helped over 65 million people globally improve their sleep.


About BetterSleep

BetterSleep is dedicated to helping people change their lives through better sleep. We combine great content, cutting-edge technology, and data-driven product development to continuously learn, iterate, and improve. We are a fast-paced, agile, and nimble team that values professional and personal growth, well-being, and empowering our employees to make a significant impact from day one.


Responsibilities

  • Develop and implement product strategy to drive user conversion.
  • Analyze user data to identify opportunities for funnel optimization.
  • Build and refine the onboarding strategy and user journey to optimize user experience and conversion.
  • Utilize A/B testing to optimize the user journey.
  • Track and analyze user data, using analytics to monitor and measure product performance.
  • Collaborate with cross-functional teams (engineering, marketing, design) to design and develop new funnel pages and ensure product quality.
  • Develop and implement KPIs and metrics to measure success and user engagement.
  • Connect with users to understand their needs and feedback, incorporating them into the product.
  • Maintain a competitive understanding of the digital landscape and proactively identify market changes and trends.

Requirements

  • Bachelor's or Master's degree combined with 8+ years of experience in a senior product role at a D2C company.
  • Proven success in focusing on core feature experiences with measurable impact.
  • Growth and experiment-driven mindset with a proven ability to execute and deliver results.
  • Deep understanding of unit/business economics and the ability to balance business and technical considerations for product decisions.
  • Ability to make quick and effective decisions in a fast-paced environment.
  • Highly analytical with proven experience using data and relevant tools to drive critical business outcomes.
  • Strong technical understanding of application development, ability to participate in technical decisions, read basic code, and write SQL queries.
  • Experience in quickly launching products regularly in an agile environment with a track record of delivering on time and with high quality.
  • Excellent eye for UX and understanding of related metrics.
  • Strong organizational and leadership skills, attention to detail, ability to work independently.
  • Ability to mentor and coach others, contributing to team upskilling and driving process improvements.
  • Proficiency with tools like 'Iterable' and 'HubSpot' for running in-app campaigns and email marketing, including A/B testing (bonus).

Benefits

  • Competitive salary and compensation.
  • 401k benefits with employer matching contribution.
  • Excellent health, dental, and vision coverage.
  • Ridiculous perks program.
  • Commuter & lunch benefits, FSA accounts, and Employee Stock Purchase Programs.
  • Free access to Tele-health & BetterHelp services.
  • Any piece of hardware you need to be successful.

Skills

Product Strategy
Roadmap Development
Data Analysis
A/B Testing
User Journey Optimization
KPI Development
User Conversion
Product Development
Agile Methodologies

BetterSleep

Sleep improvement app with personalized features

About BetterSleep

BetterSleep provides a sleep improvement app aimed at enhancing users' sleep quality and overall wellbeing. The app includes features such as soothing sounds, sleep meditations, bedtime stories, and breathing exercises, all tailored to create a personalized sleep experience. Users can access basic features for free, while premium content is available through a subscription model. This approach allows BetterSleep to generate revenue while offering a wide range of resources for individuals looking to improve their sleep patterns and manage stress and anxiety. The app has received positive feedback, with many users reporting reduced stress and waking up feeling well-rested. BetterSleep distinguishes itself from competitors by focusing on technology-driven solutions that are accessible and effective, addressing the increasing demand for mental health and wellness tools.

Montreal, CanadaHeadquarters
2009Year Founded
M_AND_ACompany Stage
Consumer Software, HealthcareIndustries
51-200Employees

Risks

Increased competition from established apps like Calm and Headspace.
Potential user backlash over data privacy concerns.
Free content on platforms like YouTube may reduce subscription value.

Differentiation

BetterSleep offers a comprehensive suite of sleep improvement features.
The app uses a freemium model to attract and retain users.
BetterSleep has a strong track record with over 55 million downloads.

Upsides

AI-driven sleep pattern analysis enhances personalized user recommendations.
Biofeedback technology integration allows for tailored sleep environment adjustments.
Collaborations with mental health professionals ensure evidence-based content.

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