Director of Product Management, Growth

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $140K - $160K

Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations. We ensure our nation’s healthcare workforce is healthy, safe, and compliant to work. Learn why Propelus is trusted by 5+ million professionals: https://propelus.com/

Propelus is seeking a visionary and results-driven Director of Product Management, Growth to spearhead our product-led, subscription growth initiatives. This critical leadership role will own the strategy, execution, and optimization of the entire customer lifecycle—spanning acquisition, engagement, retention, and monetization—by leveraging the product itself as the primary engine for sustainable business expansion. You will define the overarching growth vision, and collaborate strategically across the organization to accelerate Propelus’s market trajectory. This role demands a unique blend of strategic thinking, deep analytical expertise, user empathy, exceptional leadership, and a relentless drive for experimentation and measurable results.

Requirements

• Strategic Leadership: Ability to define and champion a product-led growth strategy.
• Data-Driven Decision Making: Strong analytical skills and experience with user behavior insights, funnel analysis, and cohort analysis.
• Experimentation & Optimization: Experience leading and implementing high-velocity experimentation (A/b/n testing).
• Cross-Functional Collaboration: Ability to build strong relationships and align teams across Marketing, Engineering, Sales, Design, Data, and Product Management.
• Customer Acumen: Deep understanding of customer needs, the competitive landscape, and SaaS/industry trends.

Responsibilities

• Strategic Leadership:
  • Define, articulate, and champion Propelus’s overarching product-led growth strategy.
  • Set ambitious, quantifiable growth targets and develop comprehensive plans to achieve them.
• Subscription Growth and Conversion:
  • Partner with Marketing to grow freemium Basic Accounts and utilize PLG motions to accelerate conversion of basic account holders or new users into paid subscribers.
• Full Lifecycle Ownership:
  • Oversee strategies and initiatives across the complete customer journey – driving user acquisition, activation, engagement, retention, and monetization.
  • Focus on reducing customer attrition and ensuring customer retention.
• Data-Driven Decision Making & Culture:
  • Foster a culture of deep data analysis and experimentation.
  • Oversee the definition, tracking, and reporting of key growth KPIs.
• Experimentation & Optimization Engine:
  • Lead the strategy and operational framework for continuous, high-velocity experimentation.
  • Cultivate a rapid iteration and learning mindset.
• Cross-Functional Collaboration & Influence:
  • Build strong partnerships and drive strategic alignment with collaborating teams.
  • Communicate the growth vision, progress, and critical insights to executive leadership.
• Customer & Market Acumen:
  • Maintain and deepen the organization’s understanding of customer needs and market trends.
  • Champion user research and direct customer feedback loops.
• Product Experience Optimization:
  • Guide the identification, prioritization, and execution of product enhancements to improve acquisition funnels, activation rates, retention, and upsell/cross-sell opportunities.

Application Instructions

• [Instructions for applying would be included here if available. Currently missing.]

Company Information

• Website: https://propelus.com/
• Description: Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations.