Senior Product Manager- Activation & Onboarding
Twin HealthFull Time
Senior (5 to 8 years)
The Senior Product Manager - Activation requires 7+ years of product management experience, ideally with horizontal, platform, or lifecycle teams, particularly those accountable for delivering a quality user experience across surfaces. Bonus points are given for experience owning customer journeys or growth funnels in a product-led company.
This role involves owning the end-to-end user journey from deposit to meaningful engagement, proactively discovering and defining opportunities to improve the Activation team’s craft and strategy, setting prioritized roadmaps, building systems to drive activation through in-product experiences and experimentation, defining customer lifecycle strategies, partnering cross-functionally with Growth Marketing, Revenue, and Product teams, and using data and user insights to develop hypotheses and measure impact, ultimately helping develop sticky experiences that make it simple for customers to adopt and find repeatable value across the platform.
Banking services for startups and founders
Mercury provides banking services specifically designed for startups, regardless of their size or stage of development. Their offerings include free checking and savings accounts, debit and credit cards, and options for domestic and international wire transfers, as well as treasury and venture debt services. The platform is user-friendly, allowing founders to manage their finances with ease. What sets Mercury apart from traditional banks is its focus on the startup community, offering programs that connect founders with valuable resources and advice to help them succeed. The goal of Mercury is to empower startups by providing them with the financial tools and support they need to grow and thrive.