Sr. Events Marketing Manager
MezmoSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Electronic Design Automation, EDA, SaaSIndustries
Requirements
- 5+ years in B2B SaaS marketing, preferably in EDA/industrial software
- Proven track record in scaling leads and reducing CAC
- Expertise in SEO/SEM, marketing automation (Marketo/HubSpot), and Salesforce
- Fluency in English and Mandarin
- Entrepreneurial mindset, data-obsessed, and adept at cross-functional collaboration in fast-paced environments
Responsibilities
- Develop and execute multi-channel lead-gen campaigns (SEO/SEM, LinkedIn/WeChat ads) targeting EDA engineers and enterprise IT buyers, leveraging tools like Marketo and HubSpot for automation
- Optimize landing pages and lead-nurturing workflows to convert MQLs to SQLs, with A/B testing on messaging and pricing models
- Lead 0-to-1 SaaS product launches in China, including positioning, pricing, and localized content (whitepapers, webinars) to address EDA workflow pain points
- Track CAC, LTV, and churn rates, using Salesforce and analytics tools to refine targeting and campaign ROI
- Provide sales teams with battle cards, competitive intelligence, and lead-qualification frameworks to accelerate SaaS adoption
Skills
Marketo
HubSpot
Salesforce
SEO
SEM
LinkedIn Ads
WeChat Ads
A/B Testing
GTM Strategy
Lead Generation
Demand Generation
Sales Enablement
Altium
Software solutions for PCB design automation
About Altium
Altium offers software solutions for designing printed circuit boards (PCBs) in the electronic design automation (EDA) industry. Its main product, Altium 365, enables real-time collaboration and effective data management for PCB design projects, ensuring high reliability across various regions. The company operates on a subscription-based model, providing different tiers of software and optional add-on services to meet diverse customer needs. Altium's goal is to facilitate efficient and collaborative PCB design for a wide range of industries.
San Diego, CaliforniaHeadquarters
1985Year Founded
$6.9MTotal Funding
IPOCompany Stage
Hardware, Enterprise SoftwareIndustries
1-10Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Paid Holidays
Paid Vacation
Paid Sick Leave
Parental Leave
Flexible Work Hours
Phone/Internet Stipend
Employee Discounts
Risks
Integration challenges with Renesas could disrupt Altium's operations and customer service.
Strategic shifts post-acquisition may alienate existing Altium customers.
New Requirements & Systems Portal Application may face technical challenges or adoption issues.
Differentiation
Altium 365 offers real-time collaboration and data management for PCB design projects.
The platform ensures high uptime and reliability across US, Europe, and Asia regions.
Altium provides advanced simulation tools and component libraries as add-on services.
Upsides
Increased demand for cloud-based PCB design tools boosts Altium 365's market potential.
Growing interest in AI-driven design automation enhances Altium's platform efficiency.
Expansion of electric vehicle market increases need for advanced PCB design tools.
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