Sr. SaaS Marketing Manager at Altium

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronic Design Automation, EDA, SaaSIndustries

Requirements

5+ years in B2B SaaS marketing, preferably in EDA/industrial software
Proven track record in scaling leads and reducing CAC
Expertise in SEO/SEM, marketing automation (Marketo/HubSpot), and Salesforce
Fluency in English and Mandarin
Entrepreneurial mindset, data-obsessed, and adept at cross-functional collaboration in fast-paced environments

Responsibilities

Develop and execute multi-channel lead-gen campaigns (SEO/SEM, LinkedIn/WeChat ads) targeting EDA engineers and enterprise IT buyers, leveraging tools like Marketo and HubSpot for automation
Optimize landing pages and lead-nurturing workflows to convert MQLs to SQLs, with A/B testing on messaging and pricing models
Lead 0-to-1 SaaS product launches in China, including positioning, pricing, and localized content (whitepapers, webinars) to address EDA workflow pain points
Track CAC, LTV, and churn rates, using Salesforce and analytics tools to refine targeting and campaign ROI
Provide sales teams with battle cards, competitive intelligence, and lead-qualification frameworks to accelerate SaaS adoption

Skills

Key technologies and capabilities for this role

MarketoHubSpotSalesforceSEOSEMLinkedIn AdsWeChat AdsA/B TestingGTM StrategyLead GenerationDemand GenerationSales Enablement

Questions & Answers

Common questions about this position

What experience is required for the Sr. SaaS Marketing Manager role?

Candidates need 5+ years in B2B SaaS marketing, preferably in EDA/industrial software, with a proven track record in scaling leads and reducing CAC.

What key skills are needed for this position?

Expertise in SEO/SEM, marketing automation tools like Marketo/HubSpot, and Salesforce is required, along with fluency in English and Mandarin.

What is the location or work arrangement for this role?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What traits make a strong candidate for this role?

Altium seeks entrepreneurial, data-obsessed individuals adept at cross-functional collaboration in fast-paced environments, aligning with values like big-thinking, diversity of thought, and grit.

Altium

Software solutions for PCB design automation

About Altium

Altium offers software solutions for designing printed circuit boards (PCBs) in the electronic design automation (EDA) industry. Its main product, Altium 365, enables real-time collaboration and effective data management for PCB design projects, ensuring high reliability across various regions. The company operates on a subscription-based model, providing different tiers of software and optional add-on services to meet diverse customer needs. Altium's goal is to facilitate efficient and collaborative PCB design for a wide range of industries.

San Diego, CaliforniaHeadquarters

1985Year Founded

$6.9MTotal Funding

IPOCompany Stage

Hardware, Enterprise SoftwareIndustries

1-10Employees