Senior Provider Marketing Associate
Spring HealthFull Time
Senior (5 to 8 years)
We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
We’re looking for a strategic and execution-oriented Senior Performance Marketing Manager to join our Marketing team and lead critical efforts to grow our provider network in high-priority states. This role will be central to driving awareness, acquisition, and activation of mental health providers, ensuring we meet patient demand, maintain high-quality care, and support efficient growth.
You’ll own Rula’s provider positioning strategy to differentiate our brand and establish thought leadership, while building and scaling full-funnel campaigns across digital and offline channels. This includes testing and expanding into new marketing channels—such as paid social, influencer, direct mail, referral, and community marketing—to cost-effectively reach and activate providers. You'll also tailor strategies to state-specific market dynamics and continuously optimize performance across the funnel to improve conversion and ROI.
Collaboration with Product Marketing, Creative, and Sales will be key to ensuring alignment from messaging through onboarding. This is a high-impact, full-time role with significant ownership and opportunity to shape Rula’s provider growth strategy.
Salary: $153.8K - $171.9K Employment Type: FullTime Location Type: Remote
We're serious about your well-being! As part of our team, full-time employees receive:
Telehealth platform for mental health services
Rula operates in the telehealth market, focusing on mental health services. The platform helps individuals find suitable therapists by matching them based on their preferences, insurance information, and specific needs. Rula partners with major insurance carriers to offer affordable mental healthcare, making it accessible to a wider audience. The company has a network of over 8,000 licensed therapists, ensuring high-quality care through thorough background checks and clinical reviews. Clients can connect with therapists via live video sessions, providing convenience and flexibility. Rula's goal is to simplify the process of accessing mental health support and to make therapy more affordable for everyone.