Rula

Sr. Performance Marketing Manager, Provider (Remote)

United States

$153,800 – $171,900Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Health, HealthcareIndustries

About Us

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We’re looking for a strategic and execution-oriented Senior Performance Marketing Manager to join our Marketing team and lead critical efforts to grow our provider network in high-priority states. This role will be central to driving awareness, acquisition, and activation of mental health providers, ensuring we meet patient demand, maintain high-quality care, and support efficient growth.

You’ll own Rula’s provider positioning strategy to differentiate our brand and establish thought leadership, while building and scaling full-funnel campaigns across digital and offline channels. This includes testing and expanding into new marketing channels—such as paid social, influencer, direct mail, referral, and community marketing—to cost-effectively reach and activate providers. You'll also tailor strategies to state-specific market dynamics and continuously optimize performance across the funnel to improve conversion and ROI.

Collaboration with Product Marketing, Creative, and Sales will be key to ensuring alignment from messaging through onboarding. This is a high-impact, full-time role with significant ownership and opportunity to shape Rula’s provider growth strategy.

Salary: $153.8K - $171.9K Employment Type: FullTime Location Type: Remote

Required Qualifications

  • 7+ years of experience in performance or growth marketing, with a focus on B2B2C or multi-sided marketplaces
  • Proven track record of launching multi-channel acquisition campaigns (SEM, paid social, email, etc.) with measurable ROI and CAC improvement, and full-funnel conversion optimization, including lead nurturing and retargeting strategies
  • Strong analytical skills with experience in experimentation (A/B testing), performance reporting, and marketing attribution
  • Experience partnering cross-functionally with Product Marketing, Creative, and Sales teams to drive coordinated go-to-market execution
  • Proven ability to operate effectively in fast-paced, ambiguous environments with evolving priorities and limited structure
  • Excellent written and verbal communication skills for campaign strategy, cross-functional alignment, and executive updates

Preferred Qualifications

  • Experience with state-level/localized marketing strategies or geo-targeted campaigns
  • Prior ownership of provider- or clinician-facing acquisition initiatives in healthcare or health tech
  • Familiarity with marketplace dynamics where supply and demand must grow in tandem
  • Strong understanding of behavioral segmentation and persona development
  • Comfort with low-fidelity testing and agile experimentation cycles

What We Offer

We're serious about your well-being! As part of our team, full-time employees receive:

  • 100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
  • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
  • 401(k) plan access: Start saving

Skills

Performance Marketing
Digital Marketing
Paid Social
Influencer Marketing
Direct Mail
Referral Marketing
Community Marketing
Campaign Management
ROI Optimization
Provider Acquisition
Brand Positioning
Thought Leadership
Marketing Strategy

Rula

Telehealth platform for mental health services

About Rula

Rula operates in the telehealth market, focusing on mental health services. The platform helps individuals find suitable therapists by matching them based on their preferences, insurance information, and specific needs. Rula partners with major insurance carriers to offer affordable mental healthcare, making it accessible to a wider audience. The company has a network of over 8,000 licensed therapists, ensuring high-quality care through thorough background checks and clinical reviews. Clients can connect with therapists via live video sessions, providing convenience and flexibility. Rula's goal is to simplify the process of accessing mental health support and to make therapy more affordable for everyone.

Los Angeles, CaliforniaHeadquarters
2019Year Founded
$107.9MTotal Funding
SERIES_BCompany Stage
Enterprise Software, HealthcareIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Remote Work Options
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Parental Leave
Mental Health Support
Home Office Stipend
Phone/Internet Stipend
Wellness Program

Risks

Increased competition from telehealth startups may erode Rula's market share.
Rapid provider network expansion could challenge consistent quality of care.
Reliance on insurance partnerships risks changes in reimbursement policies.

Differentiation

Rula offers a network of over 10,000 diverse, licensed mental health providers.
Rula's partnerships with major insurers ensure affordable care for over 120 million people.
Rula provides next-day therapy availability and 24/7 crisis support across the U.S.

Upsides

Partnership with Amino Health expands Rula's reach and patient acquisition potential.
Collaboration with Amazon enhances visibility and accessibility for mental health services.
Doug Newton's appointment as CMO strengthens clinical strategies and patient care quality.

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