Senior Manager, Client Marketing

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Health, HealthcareIndustries

Requirements

Candidates should have 5-7 years of experience in B2B2C marketing, with at least 3 years focused on health plans. A proven track record of executing cross-channel campaigns in complex client ecosystems is required, along with strong organizational, project management, client communication, internal alignment, and campaign enablement skills. An analytical mindset for interpreting performance data and driving optimization is also necessary, as is familiarity with Salesforce, Lightdash, and other marketing platforms.

Responsibilities

The Senior Manager, Client Marketing will drive member registration, activation, and business growth across health plan clients by developing and executing high-impact, multi-channel marketing programs. This includes serving as the day-to-day marketing point of contact for clients, supporting new launches and expansions, and developing marketing playbooks. Responsibilities also include managing a repeatable campaign execution process, tracking performance, analyzing results, and optimizing future campaigns. Additionally, the role involves ensuring campaign data accuracy and accessibility in collaboration with Data Engineering and Clinical Ops, and ensuring marketing compliance with Clinical and Partner Experience teams.

Skills

Client Marketing

Marketing Programs

Multi-channel Marketing

Campaign Management

Member Registration

Activation

Business Growth

Strategy Development

Data-driven Decisions

Healthcare Marketing

Twin Health

Monitors and treats chronic metabolic diseases

About Twin Health

Twin Health focuses on addressing chronic metabolic diseases by targeting their root cause: damaged metabolism. The company operates in the healthcare and wellness market, specifically for individuals suffering from conditions like diabetes and Metabolic Syndrome. Twin Health uses its Whole Body Digital Twin technology, which combines sensors, artificial intelligence, and medical science to create a virtual model of the human body. This technology allows for real-time monitoring and analysis of a person's metabolic functions, enabling the creation of personalized treatment plans. Unlike its competitors, Twin Health emphasizes reversing and preventing these diseases through a subscription-based model that provides continuous support and updates. The goal of Twin Health is to effectively manage and reduce the prevalence of chronic metabolic diseases, improving the health of millions globally.

Mountain View, CaliforniaHeadquarters

2018Year Founded

$227.1MTotal Funding

LATE_VCCompany Stage

AI & Machine Learning, HealthcareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Parental Leave

Health Savings Account/Flexible Spending Account

Company Equity

Remote Work Options

Flexible Work Hours

Risks

Competition from companies like Virta Health threatens Twin Health's market share.

Privacy concerns and regulatory scrutiny challenge wearable technology data collection.

Economic downturn may impact consumer spending on health subscriptions, affecting revenue growth.

Differentiation

Twin Health's Whole Body Digital Twin offers real-time metabolic monitoring and personalized treatment.

The platform integrates AI, sensors, and medical science to reverse chronic diseases.

Twin Health targets root causes of metabolic diseases, unlike competitors focusing on symptoms.

Upsides

Growing digital twin market offers strong potential for Twin Health's technology.

Increasing trend in personalized medicine aligns with Twin Health's treatment approach.

AI-driven solutions adoption by healthcare providers enhances collaboration opportunities for Twin Health.

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