Associate Manager, Lifecycle Marketing Operations
RoSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Mental Health, Healthcare TechnologyIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, along with 5-8 years of experience in marketing or campaign operations. They should have deep expertise in full lifecycle campaign development, including triggered workflows and personalized communications at scale, and proficiency in marketing automation platforms such as Iterable, Braze, HubSpot, Customer.io, or Marketo. Working knowledge of SQL and experience with customer data platforms (CDPs), CRM systems, and real-time event tracking tools is also required. Experience applying AI/ML models in lifecycle marketing is preferred, along with a strong understanding of digital marketing strategies.
Responsibilities
The Senior Marketing Operations Manager will drive and evolve the marketing automation infrastructure, ensuring scalability and integration of AI tools across the customer lifecycle. They will lead cross-functional collaboration with Growth, Product, Data, and Engineering teams to conceptualize and execute personalized campaigns. This role involves overseeing campaign operations, designing and implementing experimentation frameworks, establishing scalable operational processes, and driving innovation in lifecycle marketing by exploring new channels and integrating AI/ML tools. The manager will also serve as both an executional leader and a strategic partner, communicating insights effectively and ensuring seamless execution of campaigns.
Skills
Marketing Automation
Data Architecture
Experimentation
Reporting
AI Integration
Workflow Automation
Cross-functional Collaboration
Campaign Management
Personalization
Operational Excellence
Talkiatry
Provides virtual psychiatric care services
About Talkiatry
Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.
Key Metrics
New York City, New YorkHeadquarters
2019Year Founded
$192.6MTotal Funding
DEBTCompany Stage
HealthcareIndustries
201-500Employees