Sr Marketing Operations Manager

Position Overview

• Location Type: [Not Specified]
• Job Type: Full-time
• Salary: [Not Specified]

Talkiatry is seeking a forward-thinking Senior Marketing Operations Manager to lead the strategic evolution of our lifecycle marketing operations and infrastructure. This role is pivotal in building intelligent, scalable systems to ensure patients receive personalized, timely, and impactful communication throughout their healthcare journey. You will operate with a high degree of autonomy, optimizing the marketing operations ecosystem, including automation workflows, data architecture, advanced experimentation, and reporting. You will contribute to the future of marketing at Talkiatry by integrating cutting-edge AI tools, setting best practices, and driving operational excellence across the marketing funnel. You will serve as an executional leader and strategic partner, collaborating with Lifecycle Marketing, Product, Data, and Engineering to power precise, personalized, and results-driven campaigns.

About Talkiatry

Talkiatry transforms psychiatry with accessible, human, and responsible care. As a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist, we aim to solve the problems faced by both groups in accessing and providing high-quality treatment. We address the issue of 60% of adults in the U.S. with a diagnosable mental illness going untreated annually due to inaccessibility, and 45% of clinicians being out of network with insurers because of low reimbursement rates and burdensome paperwork. Through innovative technology and a human-centered philosophy, we provide patients with the care they need and allow psychiatrists to focus on their passion for medicine.

Responsibilities

• Drive and evolve the marketing automation infrastructure (email, SMS, in-app, push, etc.), ensuring scalability, automation, and AI integration across the full customer lifecycle.
• Lead cross-functional collaboration with Growth, Product, Data, and Engineering teams to conceptualize and execute highly personalized, multi-step engagement campaigns.
• Oversee campaign operations, including resource planning, timeline management, QA, and stakeholder communication for seamless execution.
• Design and implement sophisticated experimentation frameworks, including AI-powered A/B tests and multi-variant testing to optimize engagement, retention, and conversion.
• Establish and document scalable operational processes, integrating performance dashboards and campaign analytics to inform continuous optimization.
• Drive innovation in lifecycle marketing by exploring new channels, integrating AI/ML tools, and enhancing the user journey with contextual personalization and behavioral insights.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent relevant experience.
• 5-8 years of experience in marketing/campaign operations or related roles.
• Deep expertise across full lifecycle campaign development, including triggered workflows, transactional messaging, and personalized communications at scale.
• Proficient in marketing automation platforms (e.g., Iterable, Braze, HubSpot, Customer.io, Marketo), with demonstrated experience optimizing complex workflows.
• Working knowledge of SQL and comfort working with customer data platforms (CDPs), CRM systems, and real-time event tracking tools.
• Experience applying AI/ML models in lifecycle marketing, such as send-time optimization, content personalization, or predictive segmentation.
• Proven ability to work cross-functionally with both business and technical stakeholders, while communicating insights effectively.
• Strong understanding of digital marketing and strategies.
• Strong problem-solving ability with an eye for detail.
• Passionate about improving the digital experience for patients.

Why Talkiatry

• Top-notch team: we're a diverse, experienced group.