Senior Marketing Operations Specialist, EIG

Remote

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$75,000 – $95,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, FintechIndustries

Requirements

Candidates should possess 3-6 years of professional experience in marketing operations, with a proven ability to analyze complex data sets, draw actionable insights, and communicate findings clearly. Strong project management skills, excellent written and verbal communication, and hands-on experience with email campaigns, paid advertising, or lead aggregation are essential. Experience in the insurance industry, familiarity with paid media buying or lead aggregator relationships, proficiency with web and content platforms like WordPress or Shopify, experience with email marketing platforms such as Mailchimp or Customer.io, and familiarity with web analytics tools like Google Analytics or AMS like EZLynx are considered bonus points.

Responsibilities

The Senior Marketing Operations Specialist will oversee and optimize core marketing channels, including cross-sell initiatives, paid campaigns, and quote landing pages, while owning the internally built marketing funnel tool and Customer.io instance. They will streamline and automate email, content, and D2C campaigns by developing efficient processes in partnership with Kin Compliance and Legal. Responsibilities also include writing compelling marketing content, building impactful email campaigns, and tracking key marketing and sales metrics to drive decisions and optimize results.

Skills

Marketing Operations

Marketing Channels

Campaign Automation

Data Analysis

Cross-sell Initiatives

Paid Campaigns

Landing Page Optimization

Customer Journey Optimization

Marketing Funnel Tools

Kin Insurance

Simplifies home insurance for homeowners

About Kin Insurance

Kin Insurance simplifies the home insurance experience for homeowners, especially those living in coastal areas. The company offers clear and straightforward insurance options that are easy to understand and obtain, addressing the complexities and high costs typically associated with home insurance. By providing direct-to-consumer policies, Kin eliminates the need for brokers or agents, which helps reduce costs and allows for more personalized service. This model fosters a closer relationship with clients, enhancing customer satisfaction. Kin uses technology and data to offer competitive rates and tailor coverage to meet individual homeowner needs. Their commitment to transparency and customer support is evident, with many clients saving an average of $500 when switching to Kin. The goal of Kin Insurance is to make home insurance more accessible, affordable, and customer-focused, distinguishing itself in the competitive insurance market.

Chicago, IllinoisHeadquarters

2016Year Founded

$317.1MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Medical, dental, and vision

Life & disability

Commuter benefits

401k

Education & professional development

Flexible PTO

Company provided lunch

Risks

Increased competition from insurtech companies like Lemonade and Hippo.

Potential impact of climate change on coastal areas could raise claims costs.

Regulatory challenges in new markets like Texas may complicate operations.

Differentiation

Kin Insurance offers direct-to-consumer policies, eliminating the need for brokers.

The company uses extensive property data for precise pricing and improved underwriting.

Kin focuses on coastal homeowners, providing tailored insurance solutions for high-risk areas.

Upsides

Kin's expansion into Texas taps into an underserved market with high demand.

The company achieved a $1bn valuation, securing its Unicorn status in 2023.

Kin's technology-driven model ensures competitive rates and personalized service.

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