Sr. Marketing Operations Specialist

Salary: $75K - $95K Location Type: Remote Employment Type: Full-Time

Position Overview

Kin is revolutionizing the insurance industry by offering smarter, faster, and customer-centric solutions. We leverage intelligent pricing, seamless bundling, and a friction-free experience across all touchpoints, including purchasing, servicing, and claims. Our mission is to empower individuals to protect what matters most, starting with their homes and expanding to all they value, especially in the face of climate risks, rising costs, and outdated systems. We have experienced significant growth, attracted prominent investors, and received numerous accolades, including recognition as:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2025)
• Forbes' America's Best Startup Employers (2021-2024, Ranked #37 in 2024)
• Inc. 5000 Fastest-Growing Private Companies
• Forbes’ Fintech 50

We are seeking forward-thinking individuals to join our mission.

So What’s The Role?

As Kin continues to expand its Agency division, we are looking for a Sr. Marketing Operations Specialist to support the scaling of our Independent brokerage division. In this role, you will lead all of EIG's marketing initiatives, manage diverse marketing channels, automate campaigns, and provide crucial data-driven insights. You will work on high-impact projects directly contributing to EIG's profitable growth and our ability to deliver essential insurance solutions. This position will collaborate closely with the Revenue Operations, Sales, and Corporate Marketing departments.

Responsibilities

• Oversee and optimize core marketing channels, including cross-sell initiatives, paid campaigns, and quote landing pages, ensuring a seamless customer journey. This includes owning our internally built marketing funnel tool and Customer.io instance.
• Streamline and automate email, content, and D2C campaigns by developing efficient campaign execution processes in partnership with Kin Compliance and Legal to ensure all external communications are approved.
• Write compelling marketing content and build impactful email campaigns that drive customer acquisition, retention, and engagement.
• Track key marketing and sales metrics to drive decisions and continuously optimize results.

Requirements

• 3-6 years of professional experience in marketing operations.
• Proven ability to analyze complex data sets, draw actionable insights, and communicate findings clearly and concisely.
• Comfortable with data visualization and advanced Excel functions.
• Strong project management skills with a track record of streamlining processes and improving efficiency.
• Excellent written and verbal communication skills, with the ability to translate complex information for diverse audiences.
• Hands-on experience with email campaigns, paid advertising or lead aggregation, and customer lifecycle management.

Bonus Points For

• Experience from an insurance carrier/broker.
• Familiarity with paid media buying or lead aggregator relationships.
• Familiarity with web and content platforms like WordPress, Shopify, Squarespace, or other CMS tools.
• Hands-on experience with email marketing platforms such as Mailchimp or Customer.io.
• Proficiency with web analytics tools like Google Analytics to track and optimize campaign performance.
• Previous exposure using EZLynx or a similar Agency Management System (AMS).

Company Benefits

We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family, including:

• Medical, Dental, Vision, Life Insurance, and Disability Insurance options.
• An Employee Assistance Program.
• Elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance, and pet insurance.