Senior Director, Global Marketing Automation
Global PaymentsSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, FinanceIndustries
Requirements
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field
- 5+ years of progressive experience in marketing automation, demand generation, or marketing operations roles
- Expert-level proficiency with marketing automation platforms (Marketo preferred), and strong working knowledge of CRM systems (Salesforce experience highly desirable)
- Demonstrated ability to architect and execute complex automated marketing workflows and integrations
- Strong analytical and problem-solving skills, with experience using data analytics tools to drive decision-making
- Excellent organizational, project management, and stakeholder communication skills, with the ability to influence at all levels of the organization
- Detail-oriented with a commitment to quality and operational excellence
- Proactive, self-motivated, and eager to lead process improvements and share
Responsibilities
- Own the end-to-end marketing automation strategy, working closely with marketing, sales, and product teams to align automation efforts with overall business goals and revenue targets
- Design, build, and manage sophisticated automated campaigns, including multi-touch nurture programs, dynamic customer journeys, and complex lead scoring models
- Support integration efforts between marketing automation and CRM platforms by creating and maintaining operational automations, ensuring seamless data flow and synchronization to support attribution and pipeline management
- Analyze campaign and system performance metrics, develop dashboards, and present actionable insights to stakeholders to continuously improve campaign ROI and marketing effectiveness
- Establish best practices, automation standards, and governance frameworks to ensure scalable, maintainable, and compliant marketing operations
- Provide mentorship and training to junior automation and marketing team members, and collaborate cross-functionally to support sales enablement and customer success initiatives
- Manage multiple automation projects simultaneously, driving timely delivery and effective communication with stakeholders across departments
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What expertise is required for the Senior Marketing Automation Specialist role?
The role requires deep expertise in marketing automation platforms such as Marketo, along with a strong technical skillset to design, build, and manage sophisticated automated campaigns, lead scoring models, and integrations with CRM platforms.
What does PitchBook's company culture emphasize?
PitchBook fosters a deeply collaborative culture that thrives on excitement, energy, and fun, with extensive learning programs, mentorship, curiosity, risk-taking, and a willingness to fail fast in pursuit of excellence.
Is the Senior Marketing Automation Specialist position remote?
This information is not specified in the job description.
What is the salary for the Sr. Marketing Automation Specialist role?
This information is not specified in the job description.
What makes a strong candidate for this role at PitchBook?
A strong candidate has a good attitude, willingness to roll up their sleeves to get things done, deep technical expertise in marketing automation, business acumen, and the ability to work cross-functionally while owning end-to-end strategies.
PitchBook
Provider of private market data insights
About PitchBook
PitchBook provides detailed information and insights on private market data, focusing on venture capital, private equity, and mergers and acquisitions (M&A). Its main product is the PitchBook Platform, which consists of various software applications that allow users to access a vast database of information about companies, deals, investors, and funds. This platform is subscription-based, meaning clients pay for different levels of access based on their needs. PitchBook stands out from competitors by offering comprehensive data that is essential for investment professionals, business executives, and advisors, particularly in Europe and North America. The company's goal is to empower its clients to make informed investment decisions and stay updated on market trends.
Seattle, WashingtonHeadquarters
2007Year Founded
$13.4MTotal Funding
ACQUISITIONCompany Stage
Quantitative Finance, Financial ServicesIndustries
1,001-5,000Employees
Benefits
Flexible work program
Generous PTO
Paid sick days
Company-wide days off
Learning & development opportunities
401k & company matching
Medical, dental and vision insurance
HSA+FSA Accounts
Paid parental leave
Transportation stipend
Team building & company-wide events
Risks
Leadership transition risk as founder John Gabbert steps down from CEO role.
Increased competition from platforms like Intapp's DealCloud challenges PitchBook's market position.
Potential over-reliance on the North American market exposes PitchBook to regional downturns.
Differentiation
PitchBook offers comprehensive data on venture capital, private equity, and M&A.
The PitchBook Platform provides award-winning software applications for unparalleled data insights.
PitchBook serves a diverse clientele, including investment professionals and business executives.
Upsides
Increased demand for ESG data presents a new expansion opportunity for PitchBook.
The rise of SPACs creates a market for SPAC-related insights on PitchBook's platform.
Growing interest in secondary market transactions could expand PitchBook's database offerings.
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