Sr. Director Growth Marketing at Columbia Sportswear Company

Portland, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Apparel, RetailIndustries

Requirements

Bachelor’s degree in Marketing, Data Science, Psychology, Economics, or a related field
5+ years of P&L ownership of $500M+ revenue brands
Experience owning and managing decision making for 8-9 figure marketing budgets
10+ years of experience in performance marketing, with experience in the apparel or fashion industry; wholesale experience a plus
5+ years of experience in brand marketing or brand management
5+ years of experience in retail / foot-traffic or local marketing
Proven track record of leading and managing 15+ person marketing teams
Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions
Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms
Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates
A strong people leader
A collaborative communicator who is adept at building consensus among teams and decision makers
A self-starter who can act decisively and drive results

Responsibilities

Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention
Coordinate brand positioning and ensure consistent messaging across all marketing channels
Conduct thorough market research to identify trends, opportunities, and competitive landscape
Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives
Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance
Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration
Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels

Skills

Key technologies and capabilities for this role

Growth MarketingPerformance MarketingOmnichannel MarketingPaid MarketingOrganic MarketingRetail MarketingSocial Media MarketingBrand StorytellingDigital ContentMarket ResearchData AnalysisTeam LeadershipConsumer AcquisitionBrand Management

Questions & Answers

Common questions about this position

Is this a remote role or does it require office presence?

This is a hybrid role based out of the HQ office near Portland, Oregon, with the expectation to be in-office 3 days or more per week, depending on business need, and subject to change at business discretion.

What experience is required for this Senior Director role?

Candidates need 10+ years in performance marketing (apparel/fashion preferred), 5+ years in brand marketing or management, 5+ years of P&L ownership for $500M+ revenue brands, and experience managing 8-9 figure marketing budgets. A Bachelor’s degree in Marketing, Data Science, Psychology, Economics, or related field is required.

What is the salary for this position?

This information is not specified in the job description.

What kind of leadership qualities are they looking for?

They seek a strong people leader who is a collaborative communicator adept at building consensus, and a self-starter who can act decisively and drive results.

What is the team structure for this role?

You will lead the integrated paid, organic, and retail marketing teams, reporting directly to the SVP & Head of Marketing, and work cross-functionally with product, merchandising, planning, sales, and DTC teams.

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees