Sr. Director Growth Marketing at Columbia Sportswear Company

Portland, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Apparel, RetailIndustries

Requirements

Bachelor’s degree in Marketing, Data Science, Psychology, Economics, or a related field
5+ years of P&L ownership of $500M+ revenue brands
Experience owning and managing decision making for 8-9 figure marketing budgets
10+ years of experience in performance marketing, with experience in the apparel or fashion industry; wholesale experience a plus
5+ years of experience in brand marketing or brand management
5+ years of experience in retail / foot-traffic or local marketing
Proven track record of leading and managing 15+ person marketing teams
Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions
Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms
Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates
A strong people leader
A collaborative communicator who is adept at building consensus among teams and decision makers
A self-starter who can act decisively and drive results

Responsibilities

Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention
Coordinate brand positioning and ensure consistent messaging across all marketing channels
Conduct thorough market research to identify trends, opportunities, and competitive landscape
Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives
Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance
Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration
Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels

Skills

Growth Marketing

Performance Marketing

Omnichannel Marketing

Paid Marketing

Organic Marketing

Retail Marketing

Social Media Marketing

Brand Storytelling

Digital Content

Market Research

Data Analysis

Team Leadership

Consumer Acquisition

Brand Management

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees