[Remote] Manager, Digital Analytics and SEO – Health Services Growth at CVS Health

Florida City, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health Services, RetailIndustries

Requirements

Proven track record of leading the strategy and execution of complex, cross-functional programs in a results-driven environment
Data-driven mindset
Consumer-centric approach
Master problem solver
Entrepreneurial in nature
Comfortable in a fast-paced environment and leading through ambiguity
Ability to work across multiple lines of business and coordinate with senior leadership
Ensure legal compliance

Responsibilities

Lead the growth strategy and development of retail and health services across lines of business marketing campaigns and integrations to maximize value via CVS Health digital and physical properties
Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results
Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery
Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise
Actively develop trusted relationships across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative & Design, Legal, and Transformation
Define and drive digital analytics strategy to drive growth of health services leveraging CVS retail digital and physical channels
Lead the execution of the digital analytics strategy by creating a dynamic cross-business unit experience that will engage and drive new and existing customers to explore health services across the CVS enterprise

Skills

Digital Analytics

SEO

Google Analytics

Data Analysis

Web Analytics

A/B Testing

Analytics Strategy

Growth Marketing

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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