Sr Director, Field & Channel Marketing at 8x8

Pico Rivera, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Customer Experience, CommunicationsIndustries

Requirements

12+ years of progressive experience in B2B marketing, with at least 5+ years in leadership roles across field and/or channel marketing
Proven track record of building and scaling high-performing field and channel marketing teams
Strong background in SaaS, cloud communications, or enterprise software markets
Expertise in demand generation, partner marketing, and pipeline acceleration strategies
Demonstrated success working closely with sales and channel organizations to drive measurable results
Exceptional leadership, collaboration, and communication skills
Strong data-driven decision-making and ROI-focused mindset
Bachelor’s degree in Marketing, Business, or related field

Responsibilities

Build and lead a global field marketing strategy aligned with regional sales priorities and growth objectives
Partner with sales leadership to develop and execute integrated marketing plans that drive awareness, pipeline creation, and revenue acceleration
Deliver impactful regional campaigns, events, and account-based marketing (ABM) initiatives to engage target accounts and industries
Track and optimize campaign performance, ensuring ROI and pipeline contribution targets are met
Design and execute joint marketing programs with channel and technology partners to expand reach and co-sell opportunities
Drive MDF (Market Development Fund) strategy and execution, ensuring high-impact partner marketing investments
Create scalable channel enablement programs including partner campaigns, sales tools, and content tailored to partner ecosystems
Collaborate with alliances and partner sales teams to amplify partner visibility, co-marketing initiatives, and partner pipeline contribution
Work closely with product marketing, digital marketing, and demand generation to deliver consistent messaging across regions and partner networks
Partner with revenue operations and analytics teams to measure pipeline performance, marketing influence, and partner contribution
Support executive alignment with key accounts and partners through strategic marketing engagement and thought leadership

Skills

Field Marketing

Channel Marketing

Demand Generation

Pipeline Acceleration

Partner Engagement

B2B Marketing

SaaS Marketing

Global Marketing Strategy

Sales Alignment

Marketing Leadership

8x8

Cloud communications and collaboration platform

About 8x8

8x8 provides cloud communications and collaboration services to businesses worldwide, offering a suite of tools that enhance communication. Their main product, the 8x8 Experience Communications Platform, combines voice, video, chat, and contact center services into one platform, allowing businesses to manage both customer engagement and internal communications seamlessly. This platform is known for its high call quality and 24/7 customer support in multiple languages. Unlike many competitors, 8x8 operates on a subscription model, which allows for scalability and customization based on specific business needs. The company also offers advanced analytics to help businesses improve their customer experience. 8x8's goal is to provide secure and reliable communication solutions that meet the needs of businesses handling sensitive information.

Campbell, CaliforniaHeadquarters

1987Year Founded

$253.1MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees