Sr. Campaign Manager U.S. at Remitly

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, Human Resources, ComplianceIndustries

Requirements

Experience designing and executing integrated marketing campaigns that generate high-quality leads and engagement with HR, compliance, and reward decision-makers in companies with 500–7,500 employees
Thrives at the intersection of strategy and execution
Passionate about data-driven marketing
Deep understanding of the B2B buyer journey
Ability to work closely with the US Head of Marketing and cross-functional teams
Capability to evolve segmentation and personalization in cooperation with stakeholders
Part of a global team of campaign managers (U.S., U.K., Netherlands)
Ability to work hybrid, requiring presence in New York City office every Tuesday and Wednesday

Responsibilities

Input to the US GTM strategy & plan; redefine how we go to market in the 500-7500 employee space through an account-based approach
Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities
Continuously find and test new channels and methodologies through a cross-functional commercial approach
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact
Segment and prioritize target accounts based on ICP, intent data, and buying signals
Align campaign themes with Product, Content and Sales plays and with pipeline needs in close collaboration with multiple stakeholders
Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events and new initiatives; in close cooperation with stakeholders in Product Operations, Sales and Content
Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling
Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools
Input to the Partnership marketing strategy
Support the development and execution of co-marketing campaigns with strategic partners
Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value
Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets
Monitor campaign performance and continuously optimize for engagement, conversion, and ROI
Conduct A/B testing and experimentation to improve messaging, targeting and channel mix
Deliver regular reporting and insights to stakeholders, using data to inform future strategy

Skills

Campaign Management

Lead Generation

B2B Marketing

Data-Driven Marketing

Segmentation

Personalization

Marketing Strategy

Account-Based Marketing

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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