SailPoint

Senior Regional Marketing Manager (Maternity Cover)

Netherlands

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Identity Management, Access Governance, Cybersecurity, SoftwareIndustries

Field Marketing Manager - US Northeast & Canada

Position Overview

SailPoint, the leader in Identity Management and Access Governance, is seeking a Field Marketing Manager for our US Northeast and Canada markets. This role, reporting to the Manager of Americas Field Marketing, will generate awareness and demand using a variety of marketing vehicles and tactics including, but not limited to, account-based programs, regional shows, conferences, and targeted field events. The successful candidate will work closely with SailPoint’s local sales executives, territory managers, and channel partners to ensure marketing aligns with regional goals. This individual will need experience in strategic, tactical, and channel marketing, as many of our campaigns are planned with our partners.

Requirements

  • 8+ years’ experience in Field Marketing for a security company in Europe.
  • Fluent in English.
  • Comfortable working in a hybrid or remote model with some travel required as needed for key events.
  • Solid event management and organization skills.
  • Experience with complex B2B enterprise sales cycles and demonstrating marketing’s impact on the business through business models, dashboards, and data.
  • Experience managing agencies.
  • Strong understanding of how to leverage and plan lead generation programs with channel partners.
  • Strong verbal and written communication skills.
  • Proven experience using Salesforce and Tableau.
  • Budget Planning and Management Skills.
  • Self-starter who can be independent, with the ability to execute flawlessly.
  • Bachelor’s degree in Business Administration or Marketing discipline.
  • Ability to travel at least 10% of the time.

Responsibilities

  • Drive the marketing for SailPoint in Benelux, Nordics, and MEA regions.
  • Develop and execute regional integrated marketing plans aligned with business priorities and pipeline goals.
  • Promote and drive SailPoint’s vision and strategy in region.
  • Plan and execute a solid marketing plan to help generate pipeline with your direct sales force and our strategic partners.
  • Build an account-based marketing strategy to target new prospects in the enterprise space.
  • Drive demand generation campaigns using a mix of digital, events, content syndication, and ABM tactics.
  • Collaborate closely with Sales, channel, and product marketing teams to ensure alignment and impact.
  • Monitor lead follow-up and conversions to opportunities to build a solid pipeline within your region/verticals.

Company Information

Our Marketing and Communications crew serves as the face of SailPoint, coordinating and producing all assets representing the business. It is our marketing department’s job to ensure that SailPoint’s voice conveys our mission of our 4 Is across the board. Whether it’s pitching to journalists, developing brand material, helping problem-solve with different departments to improve the business, or highlighting what a great place to work SailPoint is, our marketing team is always two steps ahead.

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.

Application Instructions

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact hr@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.


Employment Type: Full time Location Type: [Not Specified] Salary: [Not Specified]

Skills

Field Marketing
Account Based Marketing
Demand Generation
Channel Marketing
Integrated Marketing
Digital Marketing
Content Syndication
Event Marketing
Sales Alignment
Marketing Strategy
Brand Management
Lead Generation
Pipeline Generation

SailPoint

Provides identity security solutions for enterprises

About SailPoint

SailPoint provides identity security solutions that help organizations manage and protect digital identities. Its main products, including IdentityIQ, IdentityNow, and File Access Manager, assist businesses in ensuring compliance with regulations, reducing risks, and controlling access to sensitive information. These products work by giving organizations visibility into who has access to what data, allowing them to manage permissions effectively. SailPoint stands out from competitors by utilizing advanced technologies like artificial intelligence and machine learning to enhance its identity governance capabilities. The company's goal is to be a trusted partner for enterprises in navigating the complexities of identity security, ensuring that they can securely manage access to their critical information.

Austin, TexasHeadquarters
2004Year Founded
$20.7MTotal Funding
IPOCompany Stage
Cybersecurity, AI & Machine LearningIndustries
1,001-5,000Employees

Risks

Emerging identity management startups increase competition, potentially eroding market share.
Rapid technological changes may outpace SailPoint's innovation, risking solution obsolescence.
Integration challenges with acquisitions like SecZetta may disrupt services or misalign strategies.

Differentiation

SailPoint specializes in managing and securing digital identities for enterprises.
The company leverages AI and machine learning to enhance identity security solutions.
SailPoint's IdentityIQ provides visibility and control over user access.

Upsides

Growing demand for remote work security boosts SailPoint's remote access management features.
Rising adoption of AI-driven identity analytics aligns with SailPoint's AI capabilities.
Increased regulatory requirements drive demand for SailPoint's identity governance solutions.

Land your dream remote job 3x faster with AI