Field Marketing Manager, West

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, BiotechnologyIndustries

Requirements

The candidate must have 4-5 years of field marketing experience across multiple disciplines, including customer-facing events, digital, and email campaigns. Previous experience in a B2B SaaS/tech company is required, along with strong interpersonal skills, excellent presentation and communication abilities, and proficiency in Salesforce, HubSpot, and ZoomInfo. Cybersecurity experience is considered an advantage, and some travel is expected.

Responsibilities

This role is responsible for managing all field and marketing efforts on the West Coast, collaborating closely with sales and channel teams. Key duties include creating and managing lead generation programs, hosting virtual and in-person events, building direct mail programs, managing regional field events from planning to execution, coordinating post-event follow-up and ROI measurement, producing joint marketing activities with channel partners, managing the regional marketing budget, and identifying impactful tactics to accelerate pipeline.

Skills

Field Marketing

Lead Generation

Event Management

Digital Marketing

Email Campaigns

B2B SaaS

Budget Management

Marketing Strategy

Collaboration

Communication

ROI Analysis

Dopple

Subscription service for custom children's clothing

About Dopple

Dopple is a subscription service that curates custom wardrobes for children, focusing on providing unique and stylish clothing options. The service operates by delivering regular shipments of clothing tailored to the individual tastes and needs of each child, based on information provided by parents and data collected from their interactions with the service. This personalized approach makes shopping exciting, as each delivery offers a surprise element. Dopple partners with a variety of brands, including both well-known names and emerging designers, to ensure a diverse selection of high-quality clothing. Unlike many competitors, Dopple emphasizes a community experience through their "dopplegang," fostering customer engagement and loyalty. The company's goal is to enhance the shopping experience for parents while providing children with fashionable clothing, with plans to expand internationally in the future.

Raleigh, North CarolinaHeadquarters

2018Year Founded

$9.5MTotal Funding

SEEDCompany Stage

Consumer GoodsIndustries

11-50Employees

Benefits

Competitive salary and equity grants

Medical, dental & vision insurance

Paid time off & work from home flexibility (during and after COVID-19)

Free Dopple subscription and significant employee discounts

Learning and development programs, including education reimbursement

Risks

Increased competition from new subscription services may dilute Dopple's customer base.

Rising costs of premium brands could lead to higher subscription fees.

International expansion may face regulatory challenges and increased operational costs.

Differentiation

Dopple offers personalized children's clothing through a unique subscription model.

The company partners with over 200 brands, including Stella McCartney Kids and Versace.

Dopple uses machine learning to tailor clothing selections to individual tastes.

Upsides

Growing demand for sustainable children's clothing boosts Dopple's market potential.

AI-driven personalization enhances customer experience and engagement for Dopple.

U.S. children's clothing market growth supports Dopple's expansion plans.

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