Quince

Sr. Manager, Growth Marketing - Meta Dynamic Product Ads

United States

Quince Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Digital Marketing, AdvertisingIndustries

Requirements

Candidates must possess at least 3 years of experience managing Meta DPA programs with budgets exceeding $20 million, along with demonstrated expertise in Meta Ads Manager and feed tools such as Feedonomics and Marpipe. Furthermore, they should have an in-depth understanding of DPA feed management, campaign management, and optimization best practices, coupled with experience working with Engineering to optimize pixels and build campaign management and optimization tools.

Responsibilities

As Sr. Manager, Growth Marketing - Meta Dynamic Product Ads, the individual will own Meta DPA across new and existing categories for Quince’s media buying strategy, playing a key role in accelerating Quince’s growth across Paid Social and achieving the goal of becoming one of the largest DPA advertisers in the world. They will be responsible for designing and testing hypotheses for creative optimization, leveraging data to drive decision-making, and collaborating with Engineering to optimize pixels and build campaign management and optimization tools.

Skills

Meta DPA management
Meta Ads Manager
Feedonomics
Marpipe
Feed management
Campaign management
Optimization
Creative testing
Pixel optimization
Data analysis

Quince

Direct-to-consumer e-commerce for fashion and home essentials

About Quince

Quince offers high-quality fashion and lifestyle products through its online retail platform. The company sources its products directly from manufacturers worldwide, which allows it to provide premium items at lower prices compared to traditional retail stores. Quince's product range includes clothing like dresses and blouses, as well as home essentials such as bed sheets. This direct-to-consumer model appeals to a diverse customer base, from those seeking stylish clothing to those in need of quality home goods. Quince differentiates itself from competitors by eliminating middlemen, ensuring affordability without compromising on quality. The company's goal is to make luxury accessible to everyone while fostering a community of satisfied customers who share their experiences on social media.

Key Metrics

San Francisco, CaliforniaHeadquarters
2018Year Founded
$74.9MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Performance Bonus
Flexible Work Hours
Remote Work Options

Risks

Increased competition from brands like Italic and Everlane may dilute Quince's market share.
Challenges in maintaining product quality as Quince scales could impact customer satisfaction.
Geopolitical tensions may disrupt Quince's global sourcing and manufacturing partnerships.

Differentiation

Quince's M2C model cuts out middlemen, offering luxury at lower prices.
The company partners with over 50 top manufacturers globally for diverse product offerings.
Quince's focus on sustainability and ethical sourcing appeals to eco-conscious consumers.

Upsides

Quince's strong social media presence boosts brand visibility and customer engagement.
The global e-commerce market expansion offers Quince opportunities to reach new customers.
Rising demand for sustainable fashion aligns with Quince's responsible sourcing practices.

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