UpCodes

Senior Product Marketing Manager

North America

$104,000 – $170,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Construction, AEC, SoftwareIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-Time
  • Salary: $104K - $170K

UpCodes (YC S17) is a comprehensive compliance and product research platform that accelerates design to construction in the AEC space. The construction industry suffers from unnecessary costs and complexity; every year billions of dollars are wasted on rework. We’re committed to delivering easy-to-use tools that help designers and builders spend less time finding the right compliance and product resources and more time doing what they love — designing and building. We make a real world tangible impact on the lives of our users and their work of constructing our homes, schools, hospitals, and offices.

As a Senior Product Marketing Manager, you will be a founding member of UpCodes’ marketing team, playing a pivotal role in driving our go-to-market (GTM) strategy. You’ll work to ensure our products resonate with customers, drive adoption, and fuel growth. You will own key product marketing initiatives—from crafting compelling messaging and narratives to analyzing market trends and enabling sales—to ensure product success. As a high-impact individual contributor, you will work cross-functionally to bring products to market successfully and serve as the voice of the customer. This role is ideal for a strategic thinker who thrives in an environment where they can develop the strategy for the PMM function and execute it. You will define market positioning, develop sales enablement materials, and execute product launches that drive measurable business impact, accelerating product adoption and revenue growth—with the freedom to experiment, iterate, and build scalable processes that will shape UpCodes’ long-term marketing foundation.

Requirements

  • Strategic thinker
  • Experience in product marketing
  • Ability to develop and execute GTM strategies
  • Strong communication and collaboration skills

Responsibilities

  • GTM Strategy: Develop and execute GTM strategies for new product launches and feature updates, including but not limited to blogs, videos, webinars, emails, and social assets.
  • Positioning & Messaging: Craft compelling, differentiated messaging that clearly communicates the value of our products.
  • Sales Enablement: Create sales tools, collateral, and training materials to empower sales teams with the right messaging and competitive insights.
  • Market & Competitive Analysis: Conduct research to understand customer needs, market trends, and the competitive landscape. Work with sales, customer support, and external resources to keep sales collateral up to date and produce a quarterly market and TAM report.
  • Customer Insights & Feedback: Collaborate with customers, sales, and customer success teams to gather insights that shape product development and marketing.
  • Performance Tracking: Measure and analyze the effectiveness of product marketing initiatives, using data to refine strategies and optimize results.
  • Cross-functional Collaboration: Partner with product management, sales, and demand generation teams.

Skills

Product Marketing
GTM Strategy
Market Analysis
Messaging and Narratives
Sales Enablement
Product Launches
Strategic Thinking
Communication
Collaboration

UpCodes

Online platform for construction code management

About UpCodes

UpCodes provides an all-in-one platform for code visibility and access, serving professionals in architecture, engineering, construction, and government sectors. The platform leverages technologies for seamless code access, validation, error-checking, and centralized code management, enhancing project efficiency and expertise.

San Francisco, CaliforniaHeadquarters
2016Year Founded
$7.4MTotal Funding
SERIES_ACompany Stage
Consulting, Government & Public SectorIndustries
11-50Employees

Benefits

Flexible hours
Team retreats
Medical & dental insurance
Equity
100% remote

Risks

Potential legal challenges from traditional code publishers threaten UpCodes' operations.
Reliance on AI may expose UpCodes to inaccuracies and liability issues.
Increased competition in AI-driven compliance tools could erode UpCodes' market share.

Differentiation

UpCodes offers a comprehensive platform for building code compliance.
The new Copilot tool uses AI to streamline building code navigation.
UpCodes' platform includes a searchable database covering all state regulations.

Upsides

UpCodes raised $3.36M in pre-Series A funding, boosting its growth potential.
The legal victory against ICC strengthens UpCodes' position in the market.
AI-driven predictive analytics reduce costly revisions in construction projects.

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