Docker

Principal Product Marketing Manager

Canada

$164,800 – $206,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cloud Computing, Software DevelopmentIndustries

Requirements

Candidates should have 10+ years of product marketing experience, with at least 4 years in cloud infrastructure, developer platforms, or related technical domains. A proven track record of leading successful go-to-market efforts for complex cloud-native or SaaS products is required. Strong technical acumen, including a deep understanding of cloud architecture, containers, serverless, CI/CD, and modern developer workflows, is essential. Experience marketing serverless platforms, FaaS tools, or developer workflows built on event-driven or ephemeral compute architectures is necessary. The ability to translate the value of serverless architectures to both technical and executive audiences, and shape messaging around scalability, efficiency, and developer productivity, is crucial. Excellent writing and storytelling skills with a talent for simplifying technical concepts are needed, along with experience working with product, sales, and customer success teams in a fast-paced, agile environment. Strategic thinking with strong analytical and problem-solving skills, alongside exceptional collaboration, communication, and presentation abilities, are valued.

Responsibilities

The Principal Product Marketing Manager will develop and execute comprehensive go-to-market strategies for cloud products and features, including launch planning, field enablement, and customer campaigns. They will craft compelling positioning and messaging that differentiates cloud offerings in the market, tailoring messages to different personas. This role involves creating sales tools, playbooks, and training materials to empower field teams, leading enablement sessions, and driving consistent messaging. Responsibilities also include conducting market research, competitive analysis, and customer interviews to gather insights, and collaborating with content teams to develop blogs, whitepapers, webinars, presentations, and analyst briefings. The individual will partner with product management and cross-functional teams to plan and execute high-impact product and feature launches, ensuring internal readiness and external awareness.

Skills

Product Marketing
Go-to-Market Strategy
Positioning
Messaging
Competitive Analysis
Product Launches
Sales Enablement
Content Development
Market Research
Customer Interviews
Cloud Products
Serverless

Docker

Containerization platform for application development

About Docker

Docker offers a containerization platform that enables developers to build, share, and run applications in isolated environments called containers. These containers package applications with their dependencies, ensuring consistent performance across different stages of development and deployment. Docker stands out from competitors by simplifying the development process and enhancing collaboration, with a freemium business model that includes various subscription tiers and services like Docker Hub and Docker Desktop. The company's goal is to streamline software development and deployment, making it easier for developers to manage applications efficiently.

Palo Alto, CaliforniaHeadquarters
2013Year Founded
$484.3MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Flexible Work Hours
Home Office Stipend
Parental Leave
Phone/Internet Stipend
Unlimited Paid Time Off
Professional Development Budget
Company Equity
Health Insurance

Risks

Competition from Kubernetes could impact Docker's market share.
Alternative container runtimes like Podman pose a threat to Docker's dominance.
Security vulnerabilities in Docker containers could undermine platform trust.

Differentiation

Docker offers a comprehensive platform for building, sharing, and running applications.
Docker's containerization ensures consistency across development and deployment stages.
Docker's freemium model provides flexibility with various subscription tiers.

Upsides

Increased adoption of Kubernetes drives demand for Docker's containerization solutions.
Docker's acquisitions enhance its performance, flexibility, and security features.
Growing hybrid and multi-cloud environments position Docker as a key player.

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