Senior / Lead Product Marketing Manager, New Products
ZipFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
The ideal candidate will have experience in product marketing, with a focus on developing go-to-market strategies, crafting product messaging, and enabling sales teams. A strong understanding of market analysis, competitive positioning, and customer research is essential. Experience in the Salesforce ecosystem or with DevOps platforms is a plus.
The Senior Product Marketing Manager will develop and execute go-to-market and product launch strategies, create compelling product messaging and positioning, and equip the sales team with necessary collateral and training. Responsibilities include conducting market research and competitive analysis to identify growth opportunities, tracking and analyzing the performance of marketing activities to optimize ROI, and collaborating closely with product management, sales, and engineering teams to ensure alignment and successful execution of marketing plans.
DevOps solutions for Salesforce environments
Gearset provides DevOps solutions tailored for Salesforce environments. Its platform includes tools for streamlining deployment processes, automating backups, and enabling continuous integration. Users can compare metadata, monitor changes, conduct unit testing, and integrate with Salesforce DX (SFDX). Gearset operates on a subscription model, offering flexible plans for a wide range of clients, from small businesses to large enterprises like McKesson, Tripadvisor, and IBM. A key differentiator is its focus on security, with data encryption both in transit and at rest, ensuring that organizations can trust their data is protected. The goal of Gearset is to enhance the efficiency and security of Salesforce deployments, making it easier for teams to manage their development processes.