Gearset

Senior Product Marketing Manager

United Kingdom

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Cloud Computing, SaaSIndustries

Requirements

The ideal candidate will have experience in product marketing, with a focus on developing go-to-market strategies, crafting product messaging, and enabling sales teams. A strong understanding of market analysis, competitive positioning, and customer research is essential. Experience in the Salesforce ecosystem or with DevOps platforms is a plus.

Responsibilities

The Senior Product Marketing Manager will develop and execute go-to-market and product launch strategies, create compelling product messaging and positioning, and equip the sales team with necessary collateral and training. Responsibilities include conducting market research and competitive analysis to identify growth opportunities, tracking and analyzing the performance of marketing activities to optimize ROI, and collaborating closely with product management, sales, and engineering teams to ensure alignment and successful execution of marketing plans.

Skills

Product Marketing
Go-to-market strategy
Product launch strategy
Messaging
Sales enablement
Market analysis
Competitive positioning
Target audience identification
Salesforce DevOps

Gearset

DevOps solutions for Salesforce environments

About Gearset

Gearset provides DevOps solutions tailored for Salesforce environments. Its platform includes tools for streamlining deployment processes, automating backups, and enabling continuous integration. Users can compare metadata, monitor changes, conduct unit testing, and integrate with Salesforce DX (SFDX). Gearset operates on a subscription model, offering flexible plans for a wide range of clients, from small businesses to large enterprises like McKesson, Tripadvisor, and IBM. A key differentiator is its focus on security, with data encryption both in transit and at rest, ensuring that organizations can trust their data is protected. The goal of Gearset is to enhance the efficiency and security of Salesforce deployments, making it easier for teams to manage their development processes.

Cambridge, United KingdomHeadquarters
2015Year Founded
$53.5MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Life Insurance
401(k) Company Match
Paid Vacation
Unlimited Paid Time Off
Flexible Work Hours
Discounted gym membership
Professional Development Budget

Risks

Emerging competitors in Salesforce DevOps could challenge Gearset's market position.
Rapid Salesforce updates may lead to compatibility issues for Gearset.
Economic downturns could reduce client spending on Gearset's subscription services.

Differentiation

Gearset simplifies Salesforce DevOps with a focus on deployment success and user feedback.
The platform integrates with GitHub, Azure DevOps, and Atlassian for a seamless pipeline.
Gearset offers enterprise-grade security with data encryption in transit and at rest.

Upsides

Increased demand for Salesforce DevOps tools boosts Gearset's market potential.
Gearset's new CI/CD functionality enhances its competitive edge in digital transformation.
The $55M funding supports Gearset's growth and expansion plans, including new offices.

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