Senior Product Marketing Manager at Relay

New York, New York, United States

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$145,000 – $178,500Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

5+ years of experience in product marketing, ideally in a startup environment supporting SMBs
Successfully launched and driven adoption for a new product or feature, with tangible business and customer outcomes
Strong storytelling skills to craft and tell stories that resonate with and influence cross-functional stakeholders and customers
Deep passion for talking to and understanding customers, with ability to extrapolate functional, compelling messaging and product ideas from customer conversations and research
Experience as a trusted resource for questions related to customers, product, upcoming releases, and effective marketing/sales strategies
Strong relationship-building skills, with a focus on helping peers and augmenting GTM strategies to support stakeholders and customer-facing teams
Superior project management skills to lead and influence multiple cross-functional stakeholders with urgency to meet objectives and deadlines
Ability to determine KPIs, craft requirements for data reporting, and work independently with data teams to generate high-quality reports

Responsibilities

Develop and own go-to-market strategies for new features and product launches, owning parts of core banking product and new product lines
Project manage product launches in collaboration with marketing team (e.g., content, design, lifecycle) and support execution of assets as needed
Leverage customer knowledge to craft positioning and messaging that resonates with market and users
Influence product direction by building and socializing deep market insights through comprehensive customer, market, and competitive analysis using qualitative and quantitative data
Maintain pulse on industry and competitors, share developments with team, and recommend responses to market changes
Work with Product to establish adoption and engagement targets and create/execute programming to hit them
Refine product messaging across customer journey and ensure integration across all marketing channels
Own sales enablement for products/features, collaborating with sales and customer success to provide materials and research
Build strong relationships across teams to align on product value and vision

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct LaunchPositioningMessagingMarket ResearchCompetitive IntelligenceCustomer AnalysisQualitative AnalysisQuantitative AnalysisProject Management

Questions & Answers

Common questions about this position

What is the salary range for the Senior Product Marketing Manager position?

The salary range is $145K - $178.5K.

Is this role remote or hybrid, and what are the location requirements?

The position is hybrid.

What experience and skills are required for this role?

Candidates need 5+ years of product marketing experience, ideally in a startup supporting SMBs, success in launching products or features with tangible outcomes, and strong storytelling skills to craft resonant messaging.

What is the focus of Relay's Product Marketing team?

The team is hyper-focused on ensuring small business customers derive maximum value from the platform, driving positioning, messaging, product launches, pricing, market research, and competitive intelligence.

What makes a strong candidate for this Senior Product Marketing Manager role?

A strong candidate has 5+ years in product marketing at a startup serving SMBs, proven success in product launches with measurable outcomes, and excels as a storyteller who crafts resonant narratives.

Relay

Communication platform for workforce efficiency

About Relay

Relay is a communication platform aimed at improving workforce efficiency, especially for workers who do not have access to traditional communication tools or who use walkie-talkies. The platform utilizes Push-to-Talk (PTT) technology, which allows users to communicate instantly without the limitations of traditional walkie-talkies, such as limited range and security concerns. Relay includes features like GPS tracking, emergency alerts, and works on both mobile and desktop devices, all controlled through a voice interface. Unlike its competitors, Relay focuses on providing a subscription service that includes software integrations and regular updates to adapt to the changing needs of businesses. The main goal of Relay is to enhance communication for active workers, ensuring they can connect efficiently and safely.

Raleigh, North CarolinaHeadquarters

2015Year Founded

$46.7MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health, dental & vision

PTO

Paid sick leave

401(k) with 3% match

Paid parental leave

Connection & wellness credit

Equipment & tools

Flexible work environment

Free snacks & fun times

Risks

Emerging competitors like Apiture and Vantaca threaten Relay's market share.

Rapid AI translation advancements by others could outpace Relay's TeamTranslate feature.

Reliance on Series B funding may lead to financial instability if growth targets aren't met.

Differentiation

Relay offers real-time language translation for frontline teams, enhancing communication efficiency.

The platform integrates GPS tracking and emergency alerts, ensuring worker safety and coordination.

Relay's voice interface eliminates the need for traditional bulky walkie-talkies, improving mobility.

Upsides

Relay's Series B funding of $35M supports growth in productivity and safety features.

The demand for cloud-based communication platforms is rising, benefiting Relay's scalable solutions.

Advancements in voice interface technology enhance Relay's user interaction and accessibility.

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