Senior Product Marketing Manager

United States

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$110,000 – $176,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Services, BiotechnologyIndustries

Requirements

Candidates should possess at least 6 years of experience in Product Marketing Management, ideally within fintech, trading, or high-growth B2C tech sectors. A strong understanding of crypto, stock and ETF market trends, user behavior, and the regulatory landscape is essential, along with proven experience in driving end-to-end growth strategies, data-driven marketing, creative storytelling, leading cross-functional teams, and strong communication and stakeholder management skills.

Responsibilities

The Senior Product Marketing Manager will lead and execute the product marketing strategy for Kraken's consumer Equities and xStocks offerings, driving high-impact campaigns for awareness, acquisition, and retention. This role involves influencing product development through customer insights, market data, and competitive analysis, optimizing the customer journey for engagement and retention, and translating complex financial products into compelling value propositions. Responsibilities also include collaborating with cross-functional teams, defining and tracking key product KPIs, and serving as the voice of the customer to inform product roadmaps and marketing initiatives.

Skills

Product Marketing

Go-to-Market Strategy

Growth Marketing

Campaign Management

Customer Insights

Market Data Analysis

Competitive Analysis

Crypto

Blockchain

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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