Job Description: Product Marketing Manager, Consumer Equities & xStocks

Salary: $110K - $176K Location Type: Remote Employment Type: Full-Time

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Building the Future of Crypto

Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

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The Team

This is a senior-level position helping to lead and execute the product marketing strategy for Kraken’s consumer Equities and xStocks offerings. This is inclusive of driving and executing high-impact campaigns and strategies that drive overall growth: top-of-funnel awareness, adoption, and retention. As a key member of the Consumer Product Marketing team, you will also influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s consumer marketing strategies across equities and xStocks.

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The Opportunity

GTM Strategy & Execution:

• Develop and lead Kraken’s Equities and xStocks growth marketing strategy, driving awareness, acquisition, and retention for core trading products.

Campaign Leadership:

• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL).

Consumer Lifecycle Marketing:

• Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.

Product Positioning & Messaging:

• Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Cross-Functional Collaboration:

• Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.

Performance Measurement:

• Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.

Thought Leadership:

• Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

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Skills You Should HODL

• 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech.
• Strong crypto expertise and passion, with a deep understanding of stock and ETF market trends, onchain protocols, user behavior, and the evolving regulatory landscape.
• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
• A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
• Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
• Experience leading cross-functional teams and working within complex, fast-paced environments.
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels.
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.

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