[Remote] Lead Product Marketing Manager at Dave

United States

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$201,100 – $261,400Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, HealthcareIndustries

Requirements

Candidates must have 7+ years of experience in product marketing for consumer-facing products, with proven success in influencing senior leadership and driving measurable outcomes in fast-moving, ambiguous environments. Expertise in segmentation, positioning, and competitive analysis is required, along with a track record of connecting strategy to business results. Demonstrated ability in leveraging analytics to drive customer insights and recommendations, exceptional communication skills, and experience building cross-functional trust are essential. B2C and Fintech experience is required, and familiarity with credit-challenged or underserved customers is strongly preferred.

Responsibilities

The Lead Product Marketing Manager will establish the new Product Marketing function, defining customer segmentation, product positioning, competitor analysis, and driving adoption across the member journey. This role involves identifying target customers through sophisticated segmentation, developing segmentation for existing customers for targeting and messaging, and driving differentiation through market intelligence by tracking competitive offerings, category shifts, and customer trends. Responsibilities include defining company and product positioning, crafting clear and differentiated value propositions and product narratives, and shaping strategy with member insights by leading rigorous vetting of proposed ideas and leveraging research, analytics, and testing.

Skills

Product Marketing

Customer Segmentation

Market Intelligence

Competitive Analysis

Value Proposition Development

Go-to-Market Strategy

Cross-selling

Onboarding

Churn Mitigation

Messaging

Research

Analytics

Dave

Mobile app for fee-free financial services

About Dave

Dave is a financial technology company that helps individuals manage their finances through a mobile app. The app offers various financial services, including cash advances on upcoming paychecks without interest or credit checks, which helps users avoid overdraft fees. It targets lower to middle-income individuals who may struggle with traditional banking services, providing a fee-free banking experience with no overdraft, minimum balance, or ATM fees at over 32,000 locations. Dave generates revenue through subscription fees and optional services, such as helping users find side jobs and offering a credit-building service through LevelCredit. The app is designed to be user-friendly and non-judgmental, making it easier for users to navigate their financial lives. Dave's goal is to provide accessible banking services that empower individuals to manage their finances effectively.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$366MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Flexible work hours & remote culture

Medical, dental, & vision

Generous PTO

401k with match

Flexible PTO

All-company in-person events

Risks

FTC and DOJ lawsuits for deceptive practices could harm Dave's reputation and finances.

Regulatory challenges during Frisch's appointment may indicate internal instability.

New CFPB rule might affect Dave's revenue model, impacting financial services offered.

Differentiation

Dave offers fee-free banking services, unlike traditional banks with hidden charges.

The app provides cash advances without interest or credit checks, aiding financial stability.

Dave's 'Side Hustle' feature helps users find additional income opportunities.

Upsides

Participation in Socure's consortium enhances fraud prevention, boosting customer trust.

Kevin Frisch's appointment as CMO may improve brand positioning and customer acquisition.

CFPB's overdraft rule aligns with Dave's model, attracting dissatisfied bank customers.

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