Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, MarketingIndustries
Requirements
- 3+ years of experience with Workfront in a sysadmin capacity
- 5+ years of experience in product management, marketing operations, or a related technical role
- Proven, detailed understanding of enterprise B2B marketing processes, including ABM and Omnichannel campaigns
Responsibilities
- Collaborate with marketing operations experts and marketers to understand current processes for campaign and content development
- Develop user workflow diagrams and find opportunities for technical solutions to meet business needs
- Apply a deep understanding of the Adobe Workfront platform, including Fusion and Planning, to optimize and automate marketing workflows
- Work with Workfront admins to enable new product features on a monthly basis and coordinate with the Workfront product team on the upcoming roadmap
- Contribute to the vision of connected systems and processes by working closely with engineering and product owners on beta products
Skills
Workfront
Workfront Fusion
Workfront Planning
Product Management
Marketing Operations
Workflow Automation
ABM
Omnichannel
Sysadmin
Adobe
Software solutions for content creation and marketing
About Adobe
Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.
San Jose, CaliforniaHeadquarters
1994Year Founded
$668.9MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, DesignIndustries
10,001+Employees
Benefits
Company Equity
401(k) Company Match
Risks
Emerging AI-driven design tools offer similar functionalities at lower costs.
Open-source alternatives may attract users away from Adobe's subscription model.
Data privacy concerns could affect trust in Adobe's cloud services.
Differentiation
Adobe offers a comprehensive suite for content creation, marketing, and document management.
Adobe's subscription model includes special pricing for students, teachers, and businesses.
Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.
Upsides
Generative AI tools enhance Adobe's content creation and editing efficiency.
Remote work boosts demand for Adobe's cloud-based document management solutions.
AR's popularity in marketing benefits Adobe's 3D and AR tools.
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