Ada

Senior Performance Marketing Manager

Canada

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI, Customer Service, SaaSIndustries

Requirements

Candidates should have over 6 years of experience in performance marketing within Enterprise SaaS, with proven success managing multi-million dollar media budgets. Expertise in Google Ads, LinkedIn, Meta, Google Analytics, Salesforce, Hubspot, VWO, and SEMRush is required. Experience building and managing a conversion rate optimization program with measurable impact, and an AI-led mindset with experience using tools like ChatGPT and Zapier are also necessary. Exceptional analytical, problem-solving, communication, organizational, and detail-oriented skills are essential, along with a revenue focus and comfort in fast-paced, agile environments.

Responsibilities

The Senior Performance Marketing Manager will lead and scale high-performing paid media campaigns across digital channels to drive enterprise pipeline generation. They will own and execute a conversion rate optimization roadmap, continuously improving landing pages, messaging, and creative assets. The role involves implementing and scaling targeted Account-Based Marketing (ABM) campaigns, managing campaign tracking, reporting, and forecasting, and improving inbound ROI through strategic budget management. The manager will also proactively identify opportunities for performance improvement based on industry trends, competitor analysis, and best practices.

Skills

Performance Marketing
Paid Media
ABM Campaigns
Lead Nurturing
Conversion Optimization
AI
Customer Service Automation

Ada

Automates customer service with AI chatbots

About Ada

Ada provides automated customer experience solutions through AI-powered chatbots that help businesses streamline customer service tasks. The platform operates on a subscription model, allowing companies to automate repetitive tasks and improve customer satisfaction while reducing costs. Ada differentiates itself by offering a comprehensive suite of services, including consulting and managed services, backed by strong venture capital support. The company's goal is to transform customer service management by enhancing efficiency and engagement through automation.

Toronto, CanadaHeadquarters
2016Year Founded
$185.3MTotal Funding
SERIES_CCompany Stage
Enterprise Software, AI & Machine LearningIndustries
201-500Employees

Risks

Emerging AI chatbot startups pose a threat to Ada's market share.
Rapid AI advancements require continuous updates, straining Ada's resources.
Data privacy regulations could increase compliance costs for Ada.

Differentiation

Ada specializes in AI-driven chatbots for automated customer experience solutions.
The company offers a subscription-based model ensuring steady revenue and client engagement.
Ada provides consulting, development, and managed services to enhance customer support operations.

Upsides

Ada raised $130M in Series C funding, boosting its growth potential.
Partnerships with platforms like Zendesk enhance Ada's integration capabilities.
Growing demand for AI solutions supports Ada's market expansion and client acquisition.

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