Senior Performance Marketing Manager

Position Overview

Ada is seeking an innovative, revenue-focused Senior Performance Marketing Manager to join our Marketing Growth team. In this pivotal role, you will own our performance marketing program, driving Enterprise pipeline volume through high-impact paid media campaigns across channels. Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing leads at each touchpoint in the customer journey from first touch to close-won. Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping Ada reach new levels of growth and efficiency.

About You

• Experience: 6+ years of proven experience in performance marketing within Enterprise SaaS.
• Budget Management: Proven success managing multi-million dollar media budgets.
• Platform Proficiency: Expert-level proficiency with key ad platforms (Google Ads, LinkedIn, Meta) and other marketing tools (Google Analytics, Salesforce, Hubspot, VWO, SEMRush).
• CRO Expertise: Demonstrated success building and managing a conversion rate optimization program with measurable impact on performance.
• AI-Led Mindset: Experience using ChatGPT, Zapier, and other AI tools to embed efficiency into everything you do.
• Skills: Exceptional analytical, problem-solving, and communication skills.
• Results-Oriented: Revenue focused, with a track record of successful marketing campaigns driving measurable pipeline success.
• Organizational Skills: Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.

Responsibilities / Outcomes

• Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient pipeline generation with Enterprise leads.
• Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion.
• Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement.
• Manage campaign tracking, reporting, and forecasting methodologies to ensure data-driven decisions and actionable insights.
• Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC).
• Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices.

Compensation

• Salary Range: $90,000 - $118,000 CAD OTE (On-Target Earnings). Actual pay will be determined by factors such as past experience and qualifications.

About Us

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love – instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner – combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations – and counting – are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

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