Mural

Campaign Operations Manager, MarTech

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
B2B SaaSIndustries

Requirements

Candidates should have over 3 years of experience in Marketing Operations or MarTech roles, preferably within B2B SaaS. A strong understanding of Marketing Automation Platforms (MAPs) like Pardot, HubSpot, Eloqua, Inflection, or Marketo, along with Salesforce CRM knowledge, is essential. Experience with project management tools such as Jira and Asana, strong analytical skills, attention to detail, and excellent communication abilities are also required. Familiarity with AI tools is necessary, and bonus points for experience with HTML/CSS, ABM tools, reporting platforms, or MarTech certifications.

Responsibilities

The Campaign Operations Manager will translate campaign strategies into technical plans and workflows using MarTech tools. They will build, launch, and optimize multi-channel campaigns including email and landing pages, ensuring accurate targeting, personalization, and trackability. This role involves managing the daily operations of the Marketing Automation Platform and connected systems, ensuring data integrity and performance. Responsibilities also include collaborating with marketing and sales teams to define lead scoring, routing rules, and lifecycle stages, and setting up campaigns for clear reporting and performance tracking.

Skills

Marketing Operations
MarTech
B2B SaaS
Marketing Automation Platform (MAP)
Pardot
HubSpot
Eloqua
Inflection
Marketo
Salesforce CRM
Lead Scoring
Lead Routing
Lifecycle Stages
Campaign Management
Data Management
Technical Solutions
Reporting
Performance Tracking

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$210.9MTotal Funding
SERIES_CCompany Stage
Enterprise Software, EducationIndustries
501-1,000Employees

Benefits

Competitive salary
Fully remote team
401(k)
Flexible time off
Company equity
Parental leave
Health insurance
End of Year closure
Fertility benefits
Flexible monthly stipend
Free premium Mural account

Risks

Competition from AI-powered tools by Microsoft and Google threatens market share.
Subscription model may suffer during economic downturns as businesses cut costs.
New brand and UI changes may not appeal to all existing users, risking churn.

Differentiation

Mural offers AI-powered features enhancing productivity and creative collaboration.
Partnership with Theta Lake provides unique compliance solutions for digital whiteboarding.
Mural's new brand identity and UI focus on intuitive and engaging user experiences.

Upsides

AI integration positions Mural as a leader in digital collaboration innovation.
Compliance solutions with Theta Lake cater to financial services' secure collaboration needs.
Winning Microsoft Partner of the Year boosts Mural's credibility and market reach.

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