Alliance Marketing Manager

Salary: [Not Specified] Location Type: Remote (US Office Only) Employment Type: [Not Specified]

About KnowBe4

KnowBe4 is the provider of the world's largest security awareness training and simulated phishing platform, utilized by tens of thousands of organizations globally. We empower organizations to manage the ongoing threat of social engineering by training employees to make smarter, safer security decisions daily.

KnowBe4 has been recognized by Fortune as a best place to work for women, millennials, and in technology for four consecutive years. We are certified as a "Great Place To Work" in 8 countries and have received numerous accolades, including Glassdoor's Best Places To Work.

Our team culture is built on radical transparency, extreme ownership, and continuous professional development within a welcoming environment that encourages individuality. We foster a fun and engaging atmosphere, whether working remotely or in-person, with activities ranging from team lunches and trivia to local outings.

Position Overview

The Alliance Marketing Manager will be responsible for developing and executing integrated marketing campaigns with our alliance partners to accelerate these partnerships globally. This role involves close collaboration with go-to-market teams to leverage our extensive list of cloud alliances, such as Amazon Web Services (AWS), and tech partnerships to drive measurable demand. Additionally, the position will support the development of our world-class alliance partner programs and the accelerated adoption of AI across partner marketing initiatives.

Responsibilities

• Strategically plan and tactically execute effective marketing programs to drive revenue for alliance programs and strengthen global partnerships.
• Develop co-marketing plans with technology and alliance partners in close collaboration with revenue sector stakeholders.
• Collaborate with product marketing to create strategic messaging and positioning for joint product offerings, including case studies and joint product briefs.
• Develop event strategies for conferences, roundtables, and regional events executed with alliance partners.
• Support the Alliance and Business Development teams in building a technology alliance partner program, including marketing support standards.
• Forge strong relationships with AWS partner teams and motivate partners to provide joint marketing opportunities.
• Measure and report on joint campaigns with alliance partners, providing recommendations for improvements.
• Manage the alliance marketing budget, including accessing available MDF, to ensure measurable ROI on alliance marketing spend.
• Effectively maintain product and marketing content on all alliance partner web presences/marketplaces.
• Nurture and build strong relationships with internal stakeholders, including sales, product, technology alliances, PR, and other marketing team members.
• Stay informed about alliance marketing best practices and utilize AI in campaigns.

Minimum Qualifications

• A minimum of 3 years of experience in alliance marketing within a SaaS or technology provider.
• Demonstrated experience working with alliance partners such as Amazon Web Services (AWS), particularly in the scaling phase of the partnership.
• Previous experience with content creation and messaging for and with alliance partners.
• Solid understanding of marketing channels to effectively collaborate with alliance partners on building multi-tactic campaigns.
• Previous experience managing alliance partner web presences, with AWS experience preferred.
• Proficiency in Salesforce customer database.
• Proficiency in HubSpot or other marketing automation platforms.
• Experience with Partner Management software such as Salesforce PRM, Impartner, StructuredWeb, or similar platforms.
• Demonstrated experience using AI-driven technology.
• Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or similar products.
• Strong verbal and written communication skills.

Application Instructions

[Not Specified]

Company Information

KnowBe4 is the provider of the world's largest security awareness training and simulated phishing platform, used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.