Senior Marketing Manager - Poland & Baltics (all genders) at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Fashion, FMCGIndustries

Requirements

Willing to relocate to Berlin (Berlin-based job under hybrid work scheme)
Polish native speaker and fluent in English
5-7 years of professional experience as a seasoned marketing generalist, preferably in e-commerce/fashion/FMCG
Strong understanding of various Offline and Online Marketing Channels and Media, including good knowledge of Social Media platforms and the influencer landscape, and a basic understanding of performance channels
Proven experience in marketing budget management and end-to-end full-funnel campaign execution, with a strong track record of campaign management, working effectively with creative teams and agencies
Strong analytical skills to interpret consumer insights and trends, translating them into synthetic and actionable market marketing strategies and growth initiatives
Deep knowledge of the Polish market, including the ability to understand local consumers, provide insights into the competitive landscape, and identify market trends
Team player, well-organized, and comfortable steering multiple key projects with various stakeholders, acting as both an owner and facilitator

Responsibilities

Identify consumer and competitive insights to inform marketing strategy and guide key business decisions
Develop, plan, and execute an annual marketing plan, including budget management and media strategy, for four markets
Monitor market and competitive landscapes to identify commercial marketing levers and growth opportunities
Roll-out and amplify Zalando global campaigns, define, manage and execute hyper-local activation tailored to the Polish & Baltic markets, driving their relevance towards local customers and fit for commercial priorities
Activate and amplify Zalando propositions, ensuring a market-relevant product mix across various touchpoints
Manage local media, creative, and influencer agencies to support growth
Act as a brand guardian, ensuring consistent communication and tone of voice across all channels

Skills

Key technologies and capabilities for this role

Polish LanguageEnglishMarketing StrategyConsumer InsightsCompetitive AnalysisBudget ManagementMedia StrategySocial MediaInfluencer MarketingPerformance MarketingFull-Funnel CampaignsCampaign ExecutionE-commerce MarketingFashion Marketing

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This is a Berlin-based job requiring relocation to Berlin under a hybrid work scheme.

What skills and experience are required for this Senior Marketing Manager role?

Requirements include 5-7 years as a marketing generalist preferably in e-commerce/fashion/FMCG, Polish native speaker fluent in English, strong knowledge of offline/online marketing channels including social media and influencers, proven budget and campaign management, analytical skills, deep Polish market knowledge, and team player qualities.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Zalando?

Zalando emphasizes being inclusive by design, assessing candidates based on qualifications, merit, and business needs, and welcomes applications from people of all gender identities and sexual orientations.

What makes a strong candidate for this role, and should I apply if I don't meet every requirement?

Strong candidates have the listed experience and skills, especially Polish market knowledge and marketing expertise; however, Zalando encourages applications even if you don't meet every single requirement as you may be the right fit.

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees