Senior Marketing Manager - Poland & Baltics (all genders) at Zalando

Berlin, Berlin, Germany

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Fashion, FMCGIndustries

Requirements

Willing to relocate to Berlin (Berlin-based job under hybrid work scheme)
Polish native speaker and fluent in English
5-7 years of professional experience as a seasoned marketing generalist, preferably in e-commerce/fashion/FMCG
Strong understanding of various Offline and Online Marketing Channels and Media, including good knowledge of Social Media platforms and the influencer landscape, and a basic understanding of performance channels
Proven experience in marketing budget management and end-to-end full-funnel campaign execution, with a strong track record of campaign management, working effectively with creative teams and agencies
Strong analytical skills to interpret consumer insights and trends, translating them into synthetic and actionable market marketing strategies and growth initiatives
Deep knowledge of the Polish market, including the ability to understand local consumers, provide insights into the competitive landscape, and identify market trends
Team player, well-organized, and comfortable steering multiple key projects with various stakeholders, acting as both an owner and facilitator

Responsibilities

Identify consumer and competitive insights to inform marketing strategy and guide key business decisions
Develop, plan, and execute an annual marketing plan, including budget management and media strategy, for four markets
Monitor market and competitive landscapes to identify commercial marketing levers and growth opportunities
Roll-out and amplify Zalando global campaigns, define, manage and execute hyper-local activation tailored to the Polish & Baltic markets, driving their relevance towards local customers and fit for commercial priorities
Activate and amplify Zalando propositions, ensuring a market-relevant product mix across various touchpoints
Manage local media, creative, and influencer agencies to support growth
Act as a brand guardian, ensuring consistent communication and tone of voice across all channels

Skills

Polish Language

English

Marketing Strategy

Consumer Insights

Competitive Analysis

Budget Management

Media Strategy

Social Media

Influencer Marketing

Performance Marketing

Full-Funnel Campaigns

Campaign Execution

E-commerce Marketing

Fashion Marketing

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees