Senior Social Media Manager

The Senior Social Media Manager will own the end-to-end social content creation process, from strategy to execution, to drive brand awareness, support product consideration, and contribute to pipeline. This includes developing and managing a network of freelancers, creators, and agencies to produce high-quality content across various formats, and writing sharp, engaging copy for organic posts. Responsibilities also include repurposing existing content into platform-native social formats, managing the social editorial calendar and scheduling, and collaborating with cross-functional teams on paid social strategies and executive social presence. The role involves tracking and reporting on channel performance, identifying insights for optimization, and staying current with the latest trends in AI tools, platform updates, creator culture, and emerging formats.