Senior Social Media Manager

About Apollo.io

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

About the Role

Apollo is looking for a strategic and creatively driven Senior Social Media Manager to lead our organic social efforts across LinkedIn, X (Twitter), TikTok, and beyond. This is a high-impact individual contributor role on the Brand team, perfect for someone who can think big, move fast, and execute flawlessly.

As the voice of Apollo in the wild, you’ll be responsible for building our social presence, driving top-of-funnel awareness, and supporting product consideration. You’ll translate Apollo’s unique brand, product, and point of view into content that earns attention from our target audiences and drives real business impact.

What You’ll Do

• Own the end-to-end social content creation process—from strategy to execution—to drive brand awareness, support product consideration, and contribute to pipeline.
• Develop and manage a network of freelancers, creators, and agencies to produce high-quality content for social—across formats like video, animation, carousels, and memes.
• Write sharp, engaging copy for organic posts that reflects Apollo’s tone and drives engagement across platforms.
• Repurpose and remix existing content—customer stories, product launches, events, blog posts, webinars—into platform-native social formats.
• Manage the social editorial calendar and scheduling, ensuring timely alignment with campaigns, product moments, and cultural conversations.
• Collaborate with cross-functional teams, including demand gen and acquisition to advise on paid social strategies, comms teams to craft executive social presence—and partner with teams to identify opportunities to scale UGC and influencer content across channels and campaigns.
• Track and report on channel performance, identifying insights to optimize strategy and inform cross-functional partners.
• Stay plugged into the latest trends with AI tools, platform updates, creator culture, and emerging formats to keep Apollo ahead of the curve.

What We’re Looking For

• 7-10 years of experience owning organic social for a high-growth startup or modern B2B brand
• Deep knowledge of platform best practices (especially LinkedIn, X, and TikTok) and strong creative instincts
• Exceptional storytelling skills—comfortable flexing tone and format across channels
• Strategic mindset with the ability to build and evolve a multi-channel social strategy tailored to target audiences—understanding what works where, and why
• Proven track record of growing social audiences and delivering content that drives engagement and brand lift
• Experience managing freelance creators, creative social agencies, and influencer relationships
• Familiarity with social tools like Sprout, Figma, Notion, Canva, etc.
• Confident in creating channel specific social content independently and cross-functionally—experience with video editing and design
• Comfortable analyzing performance data and applying insights to evolve content strategy
• A love for fast-paced environments, AI-forward marketing, and building things from 0 to 1

We are AI Native

Apollo.io is an AI-native