[Remote] Influencer & KOL Marketing Manager at Kraken

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

7+ years in a marketing role developing and delivering successful campaigns
Significant experience with Influencer Marketing, predominantly in the crypto space
Proven track record in growing new users in a highly competitive and regulated environment
Ideally located in Europe timezone but with global experience

Responsibilities

Execute Kraken’s global influencer marketing initiatives to drive brand awareness and product adoption
Manage the day-to-day sourcing, contracting, and coordination of influencers across key global markets
Support scaling efforts by improving workflows, utilizing technology platforms, and coordinating with external partners and agencies in international regions
Ensure all influencer activity complies with applicable financial promotion and influencer marketing regulations globally
Negotiate and manage influencer agreements that balance competitive compensation with measurable ROI
Identify and onboard top influencers in categories such as crypto analysis, trading, investing, and related lifestyle or finance topics
Collaborate with influencers and internal creative teams to develop compelling, authentic content
Contribute to the development of local-first influencer initiatives
Support experimental or new partnership models to expand Kraken’s reach and engagement in the influencer ecosystem
Take a hands-on approach to execution — including recruiting influencers, building and maintaining influencer web pages, managing social content, assisting with events, and engaging with community channels
Track and report on influencer campaign performance; analyze data to optimize deals, messaging, and strategy
Additional duties and responsibilities as assigned

Skills

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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