Senior Marketing - Data Scientist at Nielsen

Madrid, Community of Madrid, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Data & Analytics, Marketing ScienceIndustries

Requirements

Candidates must possess a Bachelor's or Master's degree in a field emphasizing modeling, statistical, or mathematical skills, with a PhD being a plus. A minimum of 5 years of work experience in a market research agency is required, along with expert modeling and statistics knowledge, including survey/polling statistics and econometric modeling or observational causal inference. Proficiency in analytics programming languages like Python or R and their respective tool ecosystems is essential. Experience visualizing and communicating data analysis results is also necessary.

Responsibilities

The Senior Marketing Data Scientist will deliver high-quality analytics projects, manage their workload effectively, and maintain a deep understanding of quantitative research techniques to propose appropriate solutions. They will promote new techniques, review external developments, ensure the quality of all finished documents, and represent the company's Marketing Science expertise at conferences and workshops. Contributions will include consulting on statistical/technical advice, input into client proposals, and supporting research teams in project design and execution.

Skills

Statistics

Data Science

Regression (Logistic, Linear, Non-linear)

Factor Analysis

Mapping

Bayesian Networks

Econometric Modelling

Segmentation

Data Integration

Marketing Mix Modelling

Survey Research

Analytics

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees