SEO Applied Researcher

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance Technology, InsurtechIndustries

Requirements

Candidates must have 4+ years of experience in SEO, data journalism, applied research, or a related field. Strong analytical skills are required, along with comfort in both qualitative research and quantitative data analysis using tools like Excel, SQL, and potentially Python/R. Experience publishing SEO content that ranks and earns links is necessary, as is the ability to translate complex findings into clear narratives. Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Search Console is essential, along with an understanding of technical SEO fundamentals, keyword research, and competitive analysis. Curiosity, creativity, and a bias toward testing and learning are also key requirements.

Responsibilities

The SEO Applied Researcher will design and lead monthly research projects to uncover trends, consumer behaviors, and industry shifts, and transform these into compelling content that drives organic visibility and brand authority. This role involves owning the SEO research pipeline from ideation to publication, partnering with SEO strategists and content designers to create search-friendly content, and identifying and validating data sources. The researcher will develop repeatable methodologies for credible and scalable research, monitor the performance of published research, and refine future projects based on results. They will also serve as the in-house R&D function for SEO, exploring new data sets and storytelling approaches.

Skills

SEO

Research

Data Analysis

Content Creation

Publishing

Trend Identification

Consumer Behavior Analysis

Industry Analysis

Data Gathering

Methodology Development

Performance Monitoring

R&D

The Zebra

Online platform for insurance quote comparison

About The Zebra

The Zebra operates in the insurance comparison market, helping consumers quickly find car and home insurance quotes. Users can enter their personal information and coverage needs on the platform, which then displays quotes from over 100 trusted insurance providers in about 90 seconds. This process allows individuals to compare rates side by side, making it easier to choose the best option without contacting multiple companies. Unlike many competitors, The Zebra offers this service for free, earning revenue through partnerships with insurance providers when users select a quote. The goal of The Zebra is to simplify the insurance shopping experience, providing transparency and saving consumers money.

Austin, TexasHeadquarters

2012Year Founded

$246.7MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Risks

Increased competition from insurtech startups like Gabi and Policygenius.

Consumer privacy concerns may impact data collection for personalized quotes.

Economic downturns could reduce consumer spending on insurance products.

Differentiation

The Zebra offers a user-friendly platform for quick insurance quote comparisons.

It partners with over 100 trusted insurance providers for comprehensive coverage options.

The Zebra's commission-based model keeps the service free for consumers.

Upsides

The Zebra's recent acquisition of Marble enhances its market position.

AI-driven chatbots streamline customer service and quote comparison processes.

Machine learning algorithms tailor insurance recommendations to customer preferences.

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