Lead Data Scientist (Growth & Performance Marketing)
PhiloFull Time
Expert & Leadership (9+ years)
The ideal candidate is a strategic thinker with deep technical expertise, proven leadership skills, and the ability to translate complex data into insights that inform executives and cross-functional stakeholders. Requires deep knowledge of digital and media analytics, attribution modeling, CRM measurement, and cross-channel consumer journey analysis. Must have a proven ability to scope complex business problems and design innovative data science solutions, and be skilled in building scalable frameworks that connect marketing investments to engagement and sales outcomes. Ability to influence measurement strategy, operational processes, and marketing decision-making across GM is essential.
Lead a high-performing team of data scientists focused on answering critical business questions across Digital Web, Owned Media, Paid Media, and Earned Media. Shape how GM understands the digital consumer journey by delivering data science solutions that drive real-time marketing decisions and long-term strategy. Translate strategies into clear direction for the team, reprioritizing and reallocating resources as appropriate based on changing business needs. Develop plans for people resources and ensure team members are continuing to grow their skills and competencies. Engage with subordinate supervisors, customers, and professionals to address issues spanning multiple sections and units. Adapt communication style and use persuasion to convince others to accept new ideas, approaches, concepts, or practices. Shape the data science vision for marketing effectiveness across Digital Web, Owned, Paid, and Earned Media. Drive strategy and implementation of large projects impacting multiple departments.
Designs, manufactures, and sells vehicles
General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.